Riyadh : Success has never been measured solely by numbers, contracts, or growth volume. It has always been measured by the impact we at UTA have on each guest’s experience and the memories we create for every traveler who chooses Saudi Arabia as their destination.
For over seven decades, UTA’s story began with a simple yet profound philosophy that continues to guide our work today: “If we take care of our guests properly, success will follow naturally.”
This philosophy became the cornerstone upon which the company was built and continues to inspire every team member. Since opening our fully licensed office in the Kingdom in 2021, UTA has become one of Saudi Arabia’s leading destination management companies, playing a pivotal role in supporting the nation’s ambitious tourism transformation under Vision 2030.
Behind every achievement lie deeply rooted values that define our identity. We believe our role extends far beyond simply selling tourism services or organizing trips. Our true mission is to serve people with passion, integrity, care, and excellence. We understand that today’s traveler has countless choices, and therefore, we never take customer trust for granted. This is our foundation: to always go the extra mile and exceed expectations.
For us, hospitality is not just a service; it is an integral part of our identity and authentic Arab culture. We strive to provide exceptional experiences that guests never expected, because small details and genuine attention create unforgettable memories. From the moment a guest arrives, the true UTA experience begins—with dedicated airport meet-and-greet teams, VIP services, and representatives who accompany the guest throughout their journey, including pre-registration at hotels for seamless comfort.
Whether organizing luxury tours in AlUla, Riyadh, Jeddah, the Red Sea, NEOM, Diriyah, Abha, Taif, AlAhsa, Tabuk, Hegra, and beyond, or hosting international delegations, organizing major global events, and welcoming first-time visitors, our mission remains the same: to ensure every guest feels genuinely welcome and has an inspiring experience that reflects the beauty, rich culture, and authentic hospitality of Saudi Arabia.
With the Kingdom’s transformation in film and media production, UTA has expanded to support this promising industry. Leveraging our extensive experience supporting film productions in Jordan since 1982, UTA has become a trusted partner for local and international productions filmed in Saudi Arabia. We offer comprehensive services including logistics, transportation, accommodation, location coordination, studio support, hospitality, catering, and full operational coordination for films, documentaries, commercials, and media projects—in collaboration with key partners such as AlUla Studios.
We believe Saudi Arabia possesses all the elements to become a leading film and media production hub in the region, thanks to its diverse landscapes, futuristic cities, rich culture, historical sites, and advanced infrastructure.
-
Today, UTA is proud to be a Platinum Partner of the Saudi Tourism Authority.
-
A preferred destination management company for the Royal Commission for AlUla.
-
Winner of the destination management partner role for the NEOM project after strong competition with leading local and international companies.
Our role has expanded beyond tourism to keep pace with the Kingdom’s development and future sectors. We believe Saudi Arabia is not a seasonal destination but a comprehensive, year-round destination distinguished by cultural, recreational, natural, and health diversity. UTA has also expanded into artistic production, event management, hospitality infrastructure, and medical tourism.
UTA Medical, based in the UAE, seeks to support the Kingdom’s position as a leading regional hub for medical tourism. Saudi Arabia today boasts world-class hospitals, advanced medical facilities, specialized physicians, and cutting-edge treatment technologies meeting international standards. UTA Medical provides a complete medical experience for international visitors, including travel and accommodation, VIP airport services, transportation, translation, medical care coordination, and family support.
At the same time, we continue to support the local community, associations, suppliers, transport companies, tour guides, and Saudi entrepreneurs to build a sustainable tourism ecosystem that supports the local economy and provides real opportunities for future generations.
One of our proudest achievements is significant investment in developing Saudi talent through advanced training programs both within the Kingdom and abroad, transferring global expertise to elevate tourism and hospitality services to the highest international standards. However, our greatest investment remains in people. Behind every success stand the teams, guides, drivers, operations staff, customer service representatives, and frontline employees who represent the true face of Saudi hospitality every day. They are the heart of UTA and have built our reputation as a leading company in the region.
This journey would not be complete without acknowledging the pivotal role played by the Saudi Commission for Tourism and National Heritage.
