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“The Northern Route” Unlocks New Economic Horizons; 21 Destination Management Companies Spearhead Diverse Tourism Experiences Riyadh : A 1,200-kilometer tourism product creates new opportunities for the private sector and entrepreneurs in hospitality, services, and tour operations. Economic opportunities in the tourism sector are no longer confined to major destinations; they now extend to provinces, local hubs, and historic villages—places rich in natural, cultural, and heritage assets that can be transformed into diverse tourism experiences. As interest in both domestic and inbound tourism grows, there is expanding scope for the private sector and entrepreneurs to develop products and services that meet…














