Discover TWG Tea’s largest flagship boutique in the world, a new benchmark in luxury travel retail, featuring the only TWG Tea Museum, exclusive creations for Changi Airport Terminal 3, and an elevated takeaway tea and ice cream experience.
Singapore : TWG Tea, the finest luxury tea brand in the world, unveils its largest global flagship, TWG Tea Gallery, at Singapore Changi Airport Terminal 3, marking a significant milestone in the brand’s international growth. Welcoming travellers around the clock, the TWG Tea Gallery is strategically located within one of the world’s leading aviation hubs, underscoring TWG Tea’s continued investment in travel retail as a key pillar of its global expansion strategy. Spanning 2,700 square feet beneath a soaring 23-foot-high ceiling, the new flagship represents the brand’s most ambitious retail expression to date, setting a new benchmark for luxury tea in the global travel retail landscape.
Envisioned as an immersive expression of TWG Tea’s craftsmanship and savoir-faire, this destination invites discerning travellers into a luminous world where rare harvests, exquisite blends and timeless rituals converge. Its landmark TWG Tea Museum showcases more than 170 antique tea wares and over 50 antique Russian samovars from the 17th to 20th centuries, personally curated by the brand over the past 15 years from around the world. TWG Tea Gallery also introduces a selection of exclusive creations, including the Grand Voyage Tea from the Grand Mode Tea Collection, the Singapore Surprise Gift Set, and specially created tea-infused macarons, ice cream and sorbet.
Bringing together the Tea Boutique, curated tea accessories, bespoke gifting and a Takeaway experience, this flagship also introduces Singapore’s only Tea-Infused Ice Cream & Sorbet concept, designed for travellers on the go. An impressive tea wall displaying more than 1,200 tea tins anchors the space, transforming the space into a compelling new expression of TWG Tea for today’s global traveller.
“The TWG Tea Gallery represents the most definitive expression of TWG Tea to date. More than a Tea Boutique, the flagship brings the past, present and future of tea into one immersive experience, celebrating the stories, traditions and artistry that have shaped tea over the centuries, brought to life through its landmark TWG Tea Museum. Singapore has remained central to TWG Tea since its founding, and we are honoured to present our largest global flagship at Changi Airport, an icon of aviation excellence and an extraordinary platform to bring the world of TWG Tea to travellers from around the world.”
—Taha Bouqdib, President & CEO of V3 Gourmet and Co-Founder of TWG Tea
“Changi Airport is proud to be home to TWG Tea’s largest flagship store in the world and its first-ever TWG Tea Museum. As one of Singapore’s most recognised brands, TWG Tea offers travellers a uniquely Singapore experience. Together with TWG Tea, we are delighted to introduce a collection of exclusives created specially for Changi Airport, including Singapore’s only tea-infused ice cream and sorbet concept. This new flagship transforms a retail visit into an immersive journey through the heritage, artistry and culture of tea, reflecting the innovation and hospitality that define both TWG Tea and Changi.”
— Hung Jean, Managing Director of Airside Concessions at Changi Airport Group
A Voyage Through Design
This location within Changi Airport was chosen to house TWG Tea Museum to form a defining part of the flagship experience, showcasing more than 170 antique tea wares and decorative objects spanning cultures and eras. The collection offers a compelling window into the artistry and cultures that have shaped tea over the centuries, adding a rich traditional dimension to the contemporary travel retail experience.
Among its highlights are Yixing clay teapots, traditionally marked by their makers and prized for their craftsmanship and provenance, alongside Chinese and Western tea wares tracing evolving traditions of form and decoration from the 18th century to the present day. Blue-and-white ceramics shaped by Chinese-Islamic artistic exchange sit alongside porcelain once prized in Europe as “white gold,” revealing the movement of ideas and aesthetics across cultures through the rituals of tea.
The collection also includes more than 50 antique samovars from Russia, with notable 19th- and early-20th-century examples from the celebrated workshops of Tula and beyond. Works by makers such as the Batashev and Shemarin brothers bear distinctive hallmarks attesting to their provenance and craftsmanship, offering a further perspective on the decorative traditions surrounding tea.
This dialogue between cultures continues in the flagship’s design, crowned by a hand-painted ceiling depicting a luminous world tea map. As its defining architectural feature, the composition traces the global journey of tea through intricate motifs and rich colour, extending the museum’s narrative of cultural exchange into the contemporary setting of Changi Airport Terminal 3.
A World of Exclusive Discoveries
The flagship design language carries through to Grand Voyage Tea, created in celebration of the opening and unveiled as an exclusive edition. Presented in TWG Tea’s iconic Grand Mode Tea Collection packaging, its artwork echoes the world of tea on the ceiling, creating a distinctive visual connection between the Tea Boutique and its signature tea. Inspired by Singapore as a crossroads of cultures and journeys, the refined whole leaf green tea features notes of golden orchard fruits, pink rose petals, mallow blossoms and warm spices. It is available as a packaged tea or freshly prepared, hot or iced, at the Takeaway Tea counter.
Among the exclusive offerings are the Singapore Surprise Gift Set, bringing together three beloved and signature exclusive tea blends: Singapore Breakfast Tea, Silver Moon Tea and 1837 Black Tea. TWG Tea Gallery also presents TWG Tea’s collection of more than 1,000 single-estate harvests and exclusive tea blends, alongside a selection of travel-exclusive gifts, tea accessories and tea-infused gourmet delights.
A new Takeaway Ice Cream & Sorbet concept brings the brand’s tea gastronomy to travellers on the move, with exclusive creations including Pandan Gula Melaka & Coconut Tea Ice Cream and Soursop & Temi FTGFOP1 Sorbet. This destination also offers a selection of tea-infused macarons and chocolate bonbons, including the exclusive Mango Macaron with Alfonso Tea-Infused Chocolate Ganache, and Pistachio Praline with Crème Brûlée Tea-Infused Royal Feuilletine Crisp. Together, these creations bring local inspiration to TWG Tea’s signature tea-infused gourmet delicacies.
Grand Voyage Tea, S$45.87. Singapore Surprise Gift Set, S$89.91. Takeaway Tea, S$8.50 for 450ml. Tea-Infused Macarons and Chocolate Bonbons, S$2.29 each. Tea-Infused Ice Cream & Sorbet, S$6.50 (single scoop), or S$10 (double scoop). Available exclusively at TWG Tea Gallery, Singapore Changi Airport Terminal 3.
An Icon on the Global Stage
The TWG Tea Gallery reinforces Singapore’s strategic role within the brand’s global network and reflects its continued investment in travel retail as a key pillar of international growth. With an expanding presence across airports, luxury hotels and cruise lines worldwide, TWG Tea continues to bring its distinctive retail and gastronomy concepts to major travel destinations, reaching international audiences across markets.
Recent openings in Saudi Arabia and Mongolia, alongside continued growth in global cities including Seoul, London and Kuala Lumpur, further underscore the brand’s expanding international footprint. Looking ahead, TWG Tea will continue to pursue purposeful, experience-led growth across key destinations in Asia, Europe and the Middle East as the brand approaches its 20th anniversary in 2028
