Umm Al Qura for Development and Construction Company, the owner, developer, and operator of Masar Destination, hosted the Children with Disability Association (CWDA) for a special community event at Niyyah Restaurant. The initiative was aimed at strengthening its commitment to social responsibility through programs that blend knowledge, entertainment, and human values.
The event formed part of the “Following in the Footsteps of the Beloved Prophet – peace be upon him” program. The interactive initiative introduces children to key milestones in the Prophet’s biography through field visits to prominent historical sites, concluding at Niyyah Restaurant. There, children explored foods inspired by the Prophetic tradition and learned about the Prophet’s guidance on nutrition through interactive activities designed to deepen their connection to Islamic heritage.
The event featured recreational activities specially designed for children, including face painting and balloon twisting, alongside a hospitality experience provided by Niyyah Restaurant. These activities sparked joy and encouraged active engagement among the children, creating a memorable and enriching experience for the children and their families.
A special day at Masar Destination
This initiative reflects Umm Al Qura for Development and Construction’s commitment to community impact. It also positions Masar Destination as an integrated urban destination that not only offers distinctive hospitality and leisure experiences but also promotes the values of community partnership through meaningful initiatives focused on enhancing quality of life, in line with the objectives of Saudi Vision 2030.
Promoting Inclusion Through Community Engagement
The event at Niyyah Restaurant highlights the importance of creating inclusive experiences that bring children and families together through learning, recreation and cultural discovery. By welcoming children from the Children with Disability Association, Umm Al Qura for Development and Construction Company demonstrated how community initiatives can create meaningful opportunities for participation while supporting the well-being of children with disabilities.
Activities such as face painting, balloon twisting and interactive learning provided opportunities for children to express themselves, explore their interests and enjoy time with their families in a welcoming environment. Experiences designed around children’s needs can also help encourage social interaction, build confidence and create positive memories beyond everyday routines.
The initiative reflects a broader understanding of social responsibility, where businesses contribute to the communities they serve through practical engagement and partnerships with organisations dedicated to supporting vulnerable groups.
Connecting Children with Islamic Heritage
The “Following in the Footsteps of the Beloved Prophet – peace be upon him” program combines educational experiences with visits to important historical sites, helping children discover aspects of Islamic heritage in an engaging and accessible way.
By incorporating food and hospitality into the experience, the programme also introduces children to the cultural significance of traditional foods and teachings associated with the Prophet’s life. The interactive format offers an opportunity to connect historical knowledge with everyday experiences, making learning more relatable for younger participants.
Niyyah Restaurant’s role in hosting the concluding activity added another dimension to the programme by bringing together hospitality, education and family engagement. Such collaborations can help cultural and hospitality venues become more than places to dine, positioning them as spaces for community connection and meaningful experiences.
Masar Destination’s Commitment to Quality of Life
As the owner, developer and operator of Masar Destination, Umm Al Qura for Development and Construction Company continues to highlight the role of community partnerships in creating a more inclusive urban environment. The initiative demonstrates how destinations can support social well-being alongside their commercial, hospitality and leisure offerings.
Saudi Vision 2030 places importance on improving quality of life, encouraging community participation and expanding opportunities for cultural and recreational activities. Initiatives that bring organisations, families and businesses together can contribute to these objectives by creating opportunities for shared experiences and greater social inclusion.
Through programmes such as this special gathering, Masar Destination reinforces its ambition to serve as a place where hospitality and community values intersect. By supporting initiatives that prioritise children’s well-being, cultural learning and family participation, the destination can continue building relationships with local communities while contributing to a more inclusive and socially connected environment.
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Ahmed Abdul Wasey
Managing Editor, Eat ‘N Stays
Ahmed Abdul Wasey is the Managing Editor in Eat ‘N Stays, overseeing all editorial coverage of travel, hospitality, and food across Saudi Arabia and the wider Gulf region. He sets the publication’s editorial direction and reviews coverage across hotels, restaurants, tourism, cruise, and industry news before it publishes.
Have a story tip, correction, or question about our coverage? Reach Ahmed directly at pr@eatnstays.com.
