The innovative flavour manufacturer has inaugurated its MENA-based research and development satellite facility to support sector demands across growing regional geographies backed by an established international flavour powerhouse
International food flavour manufacturer, Senovia, has launched in the region with a dedicated product research and development centre in the UAE. Senovia is part of the Arethia Group – a 70-year Germany-based veteran in flavour creation and development known for its premium quality and innovative taste solutions. With its headquarters in Switzerland and production facilities in Germany, Senovia’s regional presence will pioneer the group’s entry into the international food flavour industry and serve the Asia, Middle East and Africa (AMEA) at the product development level.
As a geographic epicentre and influencer across the AMEA region, the facility’s central location in the Arab World aligns with the firm’s strategic operational objectives to provide best-in-class comprehensive food flavour services for all types of companies including F&B markets.
Senovia specialises in creating liquid flavour solutions for beverages, dairy, confectionery, and bakery goods with a no-compromise policy on quality and safety. The brand distinguishes itself from existing industry players by offering complete end-to-end assistance and customised services regardless of company size, ranging from global corporate entities to start-ups.
Dedication to cutting-edge technology and precision manufacturing allows Senovia to navigate the complex food flavour industry to co-create products that adhere to varied consumer tastes and preferences.
“Our modern approach towards flavour development and manufacturing has been meticulously crafted with the intention of revolutionising the global F&B industry’s taste requirements. As we kickstart our UAE operations, we aim to work alongside the AMEA’s F&B industry to provide sustainable, accessible and top-notch alternatives in the realm of food flavours. Simultaneously, encouraging industry innovation by embracing the latest technologies that are capable of enhancing flavours and infusing memories is also a core mission,” says Emilie Nault, Managing Director of Senovia AMEA.
Senovia’s expert guidance efficiently supports clients’ food flavour requirements allowing them to focus on their core business. The brand provides a full suite of comprehensive services including consulting (taste profiles, trends, etc.), flavour development, optimization and manufacturing, and stringent regulatory compliance and quality control.
As the food industry consistently evolves, Senovia’s experienced team in tune with industry trends works in close partnership with customers and combines scientific expertise with sensory mastery to achieve tailored flavours that embody their brand’s unique essence.
The company also holds a strong belief in sustainability as a cornerstone to commitment and prioritises it through every aspect of the business including implementing energy-efficient practices in production facilities.
From its MENA-based product research and development facility, Senovia’s initial operations will engage target AMEA countries such as the Saudi Arabia, UAE, Algeria, Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Syria, Tunisia and Yemen before expanding further.