Make 2026 The Year Of Travel – With Big Savings On 600+ Properties
Dubai :With the cooler weather finally here, travellers across the Middle East are seeking experiences that offer more than just a change of scenery. According to Hilton’s recently launched 2026 Trends Report, holidaymakers are embracing the rise of the ‘whycation’ – trips motivated by purpose, rest, reconnection, and meaningful experiences.
With travellers from the UAE (66%) and KSA (65%) seeking authentic cultural moments, now is the perfect time to plan a meaningful escape. The Hilton Sale is officially live, offering up to 20%* off stays at Hilton properties across the Middle East, Europe and Africa. Guests can book by 27th January 2026 to save on stays taking place between 4th December 2025 and 12th April 2026.
With discounted rates available at more than 600 hotels, growing from 500 last year, guests can explore Hilton’s latest and greatest stays across the portfolio.
In the UAE, Conrad Abu Dhabi Etihad Towers offers a contemporary urban retreat with panoramic city views, curated dining, and effortless access to the capital’s cultural highlights. For Saudi Arabia, DoubleTree by Hilton Madinah Gate offers warm hospitality and modern comfort in one of the Kingdom’s most significant destinations.
Elsewhere in the region, Hilton Salwa Beach Resort in Qatar delivers pristine beaches, and a family-friendly escape perfect for unwinding during the winter season. In Doha, Waldorf Astoria Doha West Bay brings elevated luxury and exceptional dining to one of the Gulf’s most vibrant cities. Waldorf Astoria Cairo Heliopolis in Egypt blends modern grandeur with the historical richness of the capital, offering a refined stay for travellers looking to explore culture and heritage.
Across Europe, openings such as the prestigious Sax Paris, LXR Hotels & Resorts and the elegant Hotel Astoria Vienna, Curio Collection by Hilton set the stage for unforgettable cultural getaways in these captivating capitals, while Hilton Turin Centre is perfectly situated for exploring historic piazzas, grand architecture, and the city’s rich culinary heritage. Iceland Parliament Hotel, Curio Collection by Hilton, offers a sophisticated home for exploring Reykjavík’s historic landmarks.
For travellers heading to the UK this holiday season, Hilton London Metropole offers contemporary comfort in one of London’s most dynamic locations, while DoubleTree by Hilton London – Tower of London combines warm hospitality with close proximity to the city’s most iconic historical sites.
Further afield, sunseekers can embrace a tropical retreat and unwind at Hilton Mauritius Resort & Spa, or experience barefoot island luxury at the exclusive Waldorf Astoria Seychelles Platte Island, surrounded by crystal-clear lagoons and untouched natural beauty.
Globetrotters can snap up deals across the entire portfolio of Hilton brands, including Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts, NoMad Hotels, Canopy by Hilton, Curio Collection by Hilton, Tapestry Collection by Hilton, Motto by Hilton, Graduate by Hilton, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites by Hilton, Hampton by Hilton, Hilton Garden Inn and Spark by Hilton.
In addition, Hilton Honors members who book in the sale will earn 2,500 Bonus Points on every stay, thanks to the current Hilton Honors ‘Stay More, Earn More’ Promotion, which is valid until 31st December. Not a member yet? It’s the perfect opportunity to join the club and start earning rewards. As an award-winning guest loyalty programme, Hilton Honors is free-to-join and offers greater discounts as well as exclusive perks.


