Dubai : GODIVA, the iconic Belgian chocolatier, proudly announces the next chapter in its century-long journey of chocolate artistry. Since 1926, GODIVA has been reimagining chocolate with innovation, Belgian mastery and craftsmanship, elevating it from a simple indulgence into a multisensory experience that stirs the soul, lifts the spirit, and creates moments of pure joy.
As GODIVA turns 100, the brand enters a new era – reimagining its iconic collections with new designs, new flavours, new recipes, and storytelling that celebrate its Belgian heritage and elevate its craftsmanship. Each element is a tribute to a century of chocolate artistry and creativity, and a renewed commitment to creating irresistible experiences for chocolate lovers worldwide.
From the moment founders Pierre and Eugénie Draps chose Lady Godiva as their muse, the brand has embodied elegance, creativity, and courage. She has symbolized strength and the power of breaking boundaries – values that continue to inspire GODIVA as it steps into its second century. For 100 years, GODIVA has blended tradition with creativity to craft collections that delight every sense.
THE CENTENNIAL PRALINE COLLECTION
The collection features ten chocolates – nine iconic creations that have stood the test of time, each representing a defining moment in GODIVA’s rich legacy and one brand‑new masterpiece crafted to mark the beginning of the next century. Many of these beloved pralines have been lovingly recreated from their original recipes, preserving the craftsmanship and character that defined their era. At once nostalgic and innovative, the collection celebrates GODIVA’s Belgian roots while showcasing the evolution of chocolate and design across the decades.
- Dark & White Chocolate Lady Godiva (1926) – The smooth embrace of fine white chocolate ganache, gently infused with vanilla and wrapped in a dark chocolate shell. Finished with the iconic Lady Godiva imprint, this piece reflects the elegance and craftsmanship that began with the Draps family in 1926.
- Mirror (1939) – The enchanting allure of fruity apple ganache, perfectly balanced within a 50% cacao dark chocolate shell, inspired by classic fairytales. A blend of flavours that transports you to a world of magic and wonder.
- Vintage Heart (1945) – Marking the year GODIVA opened its first boutique in Brussels. A white chocolate shell with hazelnut praliné in the shape of a heart – a sweet symbol of love, tradition and Belgian artistry.
- GODIVA Vacances Élégantes (1959) – Creamy milk and dark chocolate hazelnut praliné, inspired by the Draps family’s cherished holidays to Italy. Skillfully crafted with aromatic hazelnuts, this elegant creation captures unforgettable flavour in every bite.
- Fabiola (1960) – Smooth almond praliné, delicately coated in silky milk chocolate. This refined piece honors Queen Fabiola of Belgium, celebrating timeless elegance and regal tradition.
- Salted Caramel Lion of Belgium (1968) – Commemorating a proud chapter in GODIVA’s story with velvety salted caramel enrobed in milk chocolate. Finished with Belgium’s heraldic lion, it pays tribute to GODIVA’s noble roots and royal recognition.
- Nippon (1972) – Celebrating GODIVA’s arrival in Japan with a blend of hazelnut praliné and crisp puffed rice. Covered in dark chocolate and topped with milk chocolate and glitter sprinkles, it’s a joyful nod to cultural harmony.
- Heritage (2026) – Newly developed for the Centennial to mark a century of excellence, an exquisite expression of GODIVA’s legacy and future. Crafted in honour of Pierre Draps, this pistachio and almond praliné with crisped rice and caramelised cocoa nibs blends timeless tradition with modern artistry to celebrate 100 years of chocolate excellence.
- Seashell Nordic Charm (2008) – Capturing the nostalgic delight of Belgian summers with almond biscuit praliné cloaked in bold dark chocolate. Inspired by the Draps family’s seaside holidays at the Mer du Nord, this piece captures the sweet spirit of coastal escapes.
Raspberry Rose Delight (2016) – Created for GODIVA’s 90th anniversary in 2016 – lush raspberry ganache accented with a hint of rose, enclosed in dark chocolate. A refined celebration of nine decades of passion and innovation.
The collection is a celebration of GODIVA’s legacy, a century of chocolate artistry and creativity brought to life.
As GODIVA steps into its second century, the brand remains anchored in its Belgian heritage while embracing renewed imagination and cultural connection, continuing to delight chocolate lovers around the world.
The Centennial Praline Collection will be available at all GODIVA boutiques across the UAE and KSA.
