Rome : Evok Collection announces the appointment of Francesca Tozzi as General Manager of Brach Roma. In her role, she will lead the opening of Brach’s forthcoming property in Rome, scheduled to open in 2027.
A recognised luxury hospitality professional, Francesca Tozzi brings more than 25 years of experience in Italy and internationally, with particular expertise in hotel openings, repositioning projects and the management of luxury properties.
Before joining Evok Collection, she spent more than four years leading Six Senses Rome, overseeing the property’s 18-month pre-opening phase and its launch in 2023.
Her previous roles include General Manager of Capri Tiberio Palace, Hotel Il Pellicano and Villa La Massa, following an earlier career with Four Seasons and Villa d’Este.
Her expertise spans team leadership, operational excellence and the delivery of exceptional guest experiences, supported by a comprehensive understanding of hotel management, from food and beverage and wellness to commercial development and overall property performance.
As General Manager of Brach Roma, Francesca Tozzi will oversee every stage of the hotel’s pre-opening, from recruiting and leading the teams to establishing operational procedures and shaping the guest experience, working closely with Evok Collection.
Her appointment marks an important new chapter for Brach as the brand continues its international expansion. Following Paris and Madrid, Brach Roma will open in 2027, offering a new interpretation of the Brach identity, inspired by Rome, its energy and its way of life.
From Paris to Madrid, and soon Rome, Brach continues to develop properties deeply connected to their destinations. Each has its own personality while sharing the same spirit: vibrant places open to the city, where hospitality, gastronomy, culture, sport and wellness come together.
