AlUla, Saudi Arabia: Our Habitas AlUla proudly announces the appointment of Bhavesh Rawal as Area General Manager. A seasoned hospitality leader with over 25 years of experience across the Middle East’s most iconic luxury destinations, Bhavesh will now oversee operations at Our Habitas AlUla.
In his expanded role, Rawal heads up the strategic leadership of the entire Ashar Valley portfolio – encompassing Our Habitas AlUla, Caravan by Our Habitas AlUla, Banyan Tree AlUla, and the architectural marvel Maraya Operations. Under his leadership, Our Habitas AlUla enters a bold new chapter focused on delivering transformative guest experiences and unlocking new levels of commercial excellence.
With a track record of driving operational excellence, brand elevation, and sustainable growth, Bhavesh Rawal will spearhead efforts to amplify the unique identity of each property while ensuring synergies across the valley. His vision is clear: to position Ashar Valley as a globally revered destination where luxury meets cultural authenticity and nature-driven hospitality.
“AlUla is a place unlike any other – steeped in history and natural wonder. I’m honoured to be part of this chapter and committed to ensuring our guests feel not just welcomed, but truly seen,” said Bhavesh Rawal, General Manager, Our Habitas AlUla. “Together with our teams, we’ll continue building something remarkable – where every stay leaves a lasting imprint.”
As AlUla continues its rise as one of the region’s most dynamic cultural and experiential destinations, Rawal’s appointment signals a bold step forward for Our Habitas in shaping the future of purposeful luxury in Saudi Arabia.
