Paris – Evok Collection has appointed Gilles Bontems as General Manager of Brach Paris. Bringing with him extensive experience gained at some of the world’s most prestigious luxury hospitality brands, he joins the property to further its development and, alongside the teams, maintain the exceptional standards of service and distinctive spirit that define Brach Paris.
A respected hospitality professional, Gilles Bontems has built his expertise across leading international luxury hotel groups in France and abroad. Prior to joining Evok Collection, he served as Hotel Manager at Park Hyatt Paris-Vendôme. He previously held the positions of Hotel Manager and Director of Operations at Hôtel Martinez in Cannes, as well as Director of Operations at Le Méridien Nice.
Throughout his career, he has also gained extensive experience in food & beverage and lifestyle-driven hospitality environments, serving as Director of Food & Beverage at the Sheraton Brussels Airport Hotel and holding various management positions in Switzerland, Belgium, and France. This diverse background has given him a comprehensive operational vision, a strong attention to detail, and a deep commitment to service excellence, qualities that are at the very heart of luxury hospitality.
As the flagship property of the Brach brand, Brach Paris embodies a vibrant, urban, cultural, and deeply human approach to luxury. Conceived as a destination to be experienced as much as a hotel to stay in, Brach Paris brings together hospitality, gastronomy, wellness, and local community life through a singular and distinctive energy.
In this context, Gilles Bontems will be responsible for further strengthening Brach Paris’ reputation in France and internationally, enhancing the guest experience, and supporting the teams in a continued dynamic of growth, desirability, and faithfulness to the spirit of the house.
This appointment reflects Evok Collection’s ambition to create and nurture hospitality destinations with strong personalities, where emotion, authenticity of service, and attention to detail come together to deliver a demanding yet enduring vision of hospitality.


