MDLBEAST called on the participation of local talent for “XPERFORM” in the fall of 2022
Asayel was announced winner of XPERFORM 2022 at XP Music Futures after an impressive performance
Riyadh, Saudi Arabia–: A few months ago, MDLBEAST’s XP Music Futures launched an initiative ahead of their annual music conference, XPERFORM, which aimed to further empower the regional creative and music scene, as well as elevate the local and regional talent pool and artists.
The XPERFORM initiative called out all the most talented artists and musicians of the region to participate in a talent showcase competition. After hundreds of applications, 10 talented artists were selected to go through the next round by our 4 judges, Mathew Dicks, Karima Damir, Lil Eazy, and Banah Anabtawi, fans were then able to cast their votes for their favorite performer and narrow the selection down to the top five finalists. Once the finalists were voted on, the panel of judges were assigned to choose one winner from the shortlist of five finalists, who had to fight for their winning title with a unique live performance, which was presented by Hessah Alsanea. After impressive performances from the five finalists Moelex, Reina Khoury, Lowkie, Asayel, and Skinny G, the judges had to make one final difficult decision.
After a spectacular performance, 29-year-old Asayel was proclaimed the winner of XPERFORM 2022. Based in Jeddah, Asayel was born and raised in Makkah, where her passion for music was sparked after purchasing her first song cassette player in elementary school. After that moment, she understood that music was her escape and held the power to change lives, emotions, and even decisions.
The Saudi hip-hop artist, singer & songwriter, expressed: “The country is now flourishing, and doors are opening for upcoming artists like me. I never gave up on my music dreams and XPERFORM was the perfect platform to help me and those who want to express their talent and passion; for that, I will be forever grateful.”
The final prize was the chance to work with MDLBEAST’s very own label, MDLBEAST records, to develop their career and potential collaboration opportunities with the record label, and VIB tickets to the largest music festival in the region, Soundstorm. The performance at XP Music Futures, in itself, granted Asayel exposure from hundreds of industry insiders, professionals, and enthusiasts, who came in from all over the world to be present at the annual music event.
Built on the concept of amplifying the unseen, the 3-day XP Music Futures event took place in Riyadh’s unique JAX District from November 28th – 30th, 2022. The music conference offered the creative community a space to network with and learn from significant music industry figures and professionals through workshops, panels, and performances. Aside from the musical aspect of the event, XP Music Futures also featured a variety of local retail vendors and exciting activations.