By Alexander Ponomarev, CEO of Syrve MENA, a leading Middle Eastern restaurant tech provider
Every summer, the same conversation comes up in the restaurant industry: fewer people visit, reservations drop, and the usual reaction is to cut budgets, reduce tables, and wait for September. But this year, that usual reaction only tells part of the story.
Mall restaurants and hotel outlets are softer. Residents who might ordinarily be dining out are travelling or avoiding the midday heat entirely. On that level, the seasonal pattern holds. But underneath it, operators who miss it will spend the next three months giving up ground they didn’t need to lose.
Internal data shows delivery orders across our UAE network rose 18% year on year to 1.9 million in Q1, even though the number of restaurants offering delivery dropped from 342 to 332. Average quarterly revenue per delivery venue went up 17.92%, with fewer operators capturing more business. This shift is not slowing down for summer. In fact, the heat is making it even stronger.
When temperatures go above 40 degrees, and families are at home because school is out and residents are staying local, ordering in becomes the obvious choice. Our data backs this up: delivery-focused kitchens are doing well, with repeat orders rising as people settle into their summer routines. The UAE foodservice market was worth $23.21 billion in 2025 and is expected to reach $61.21 billion by 2031, with delivery growing at an 18.65% annual rate.
Neighbourhood restaurants are seeing the same trend. Community spots, not the big-name mall chains but the places just a few minutes from where people live, are doing better right now. When residents stay local, local businesses benefit. It seems obvious in hindsight, but it gets overlooked every year.
Two strategies: delivery vs dine-in
Many operators make the mistake of treating summer as one problem with one solution. But that’s not the case.
For dine-in restaurants in malls or hotels, the slowdown is real, so managing costs carefully makes sense. But for operators who already have delivery or could start it, the situation is different. Taking a defensive approach across the board can actually cost money. Repeat delivery orders are increasing now. Residents who find a reliable delivery option in July tend to keep ordering from it through October.
Cloud kitchens are in a great position to benefit from this trend. They have no front-of-house costs, flexible capacity, and are designed for the way people behave during a UAE summer. GCC cloud kitchen growth is expected to be 13.24% per year through 2031, and the current Q2 conditions show exactly why.
The forecasting gap
A bigger problem is that most operators still make seasonal decisions based on last year’s numbers or just intuition. That approach worked when the market was simpler, but it does not work as well now.
Delivery accounted for 29% of all restaurant orders across our UAE network in Q1 2026, up from 25% a year earlier. Dine-in spend per customer held steady even as the number of venues contracted. The market is consolidating and fragmenting at the same time, which means a blanket read on “the summer” increasingly tells you very little about your summer.
You need to know your delivery order patterns by day and hour. You should know which menu items bring repeat business and which ones are just one-time orders. You also need to know when a promotion actually increases revenue and when it just discounts orders you would have received anyway. None of this is complicated, but it does require real data, not just seasonal habits.
What the next three months are actually for
I’m not saying Q3 will be easy for everyone. For some types of restaurants and locations, it will still be tough. But the operators who are succeeding now are not waiting for cooler weather to start making changes. They are using the summer slowdown in mall traffic to focus on the channels that are growing, build habits with customers who are staying local, and make sure they are the delivery choice those customers return to in September.
