A strategic move to increase Middle Eastern visitation to Southern California’s centre of relaxed luxury
Dubai : Visit Newport Beach, the official Destination Marketing Organization (DMO) responsible for promoting the City of Newport Beach as an attractive leisure and conference destination, has appointed AVIAREPS Middle East as its marketing and public relations representative in the Gulf Cooperation Council (GCC) states of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.
The strategic partnership marks a significant milestone in the Southern Californian destination’s international growth strategy and reaffirms its strong commitment to the Middle East as a priority source market for luxury tourism and business exchange. This is highlighted with the newly appointed Middle East office being Visit Newport Beach’s only second international office globally outside of the United Kingdom. Dedicated teams based in the UAE and Saudi Arabia will spearhead efforts to enhance Newport Beach’s brand visibility and showcase its upscale tourism offering across the region.
AVIAREPS, a global leader in destination marketing with a network of 67 offices in 71 countries around the world will lead Visit Newport Beach’s promotional efforts across key GCC markets through various integrated campaigns and in-market activations.
Gary C. Sherwin, President & CEO of Visit Newport Beach, commented:
“Newport Beach has long been a preferred destination for the affluent Middle Eastern traveler, drawn to our signature blend of relaxed sophistication and coastal luxury. Since 2020, we’ve elevated that experience even further through more than $1 billion in luxury reinvestment, transforming the new Pendry Newport Beach, reimagining VEA Newport Beach into a modern lifestyle resort, and enhancing The Resort at Pelican Hill’s timeless appeal. Every detail is designed to cater to the expectations of today’s global luxury traveler.”
He added: “We proudly align with Visit California’s global campaign and message of ‘The Ultimate Playground’ by offering a luxury destination that seamlessly combines the allure of California’s coast with elevated, world-class amenities. Newport Beach is where understated elegance meets the spirit of adventure, making it a natural fit for today’s luxury-seeking Middle Eastern traveler.”
