As football fans from across the GCC prepare to travel to North America for this
summer’s global tournament – and with both Saudi Arabia and Qatar competing –
many affluent families are extending tournament stays into longer summer holidays,
combining matchdays with leisure travel, family time and multi-city California
itineraries across the host countries.
For many travellers from the region, this summer’s tournament is becoming as much
about where families spend time between fixtures as the matches themselves. With
Los Angeles hosting key games at SoFi Stadium – and the tournament spread
across multiple destinations and time zones – travellers are increasingly prioritising
flexibility, comfort and destinations that offer a more relaxed pace between
matchdays.
Against that backdrop, Beverly Hills is emerging as a natural home base during the
tournament, balancing the energy of nearby SoFi Stadium with the walkability,
discretion and ease that multi-generational GCC travel often demands.
A Tournament-Wide Celebration Across Beverly Hills
Recognising that the football experience increasingly extends beyond the stadium
itself, Beverly Hills is also introducing a series of curated citywide activations
celebrating the tournament through dining, hospitality, fashion and cultural
experiences across the city.
Running from June 12 – July 10, 2026, Culinary Goals: A Global Game-Day
Celebration in Beverly Hills will see restaurants and hotels across the city showcase
limited-edition dishes and beverages inspired by teams playing in Los Angeles.
Participating partners include The Beverly Hills Hotel, L’Ermitage Beverly Hills, The
Maybourne Beverly Hills, SIXTY Beverly Hills, The Peninsula Beverly Hills, Avalon
Hotel Beverly Hills, Bacari and Marea Beverly Hills.
The culinary programme also carries a philanthropic element, with participating
venues offering optional proceeds donations supporting the LA Galaxy Foundation.
Adding to the atmosphere surrounding the tournament, Beverly Hills has also
introduced a reminder of the experience – a limited-edition Beverly Hills Football
Club Collection inspired by football culture, California style and the global energy of
the world’s biggest sporting event.
Beverly Hills: Family-First, Beyond the Stadium
Minutes from SoFi Stadium, Beverly Hills offers a calmer, service-led counterpoint to
matchday intensity:
• Iconic luxury hotels, private residences and walkable boulevards
• White-glove, multilingual concierge teams with a privacy-first approach
• Chef-driven dining and late-night hospitality aligned to evening fixtures
• Flagship retail experiences with private appointments and personal styling
• Galleries, screenings and entertainment experiences suited to all generations
“Families from the GCC are curating travel around the tournament that feels as
considered as a marquee holiday,” said Julie Wagner, CEO, Beverly Hills
Conference & Visitors Bureau (BHCVB). “With SoFi Stadium just a short transfer
away, Beverly Hills delivers the privacy, walkability, and cultural access that make
multi-generational stays effortless.”
“Our guests are seeking ease for grandparents, engaging experiences for teens and
flexibility for younger children,” said Sam Jagger, Managing Director of The
Maybourne Beverly Hills. “From Arabic-speaking concierge services and culturally
attuned dining options to connected suites and seamless stadium transfers, every
detail in Beverly Hills is thoughtfully designed with family comfort and privacy in
mind.”
Family-Forward Experiences
• Multi-generational stays with expansive suites, connecting rooms and family-
ready amenities
• Private VIP stadium transfers and coordinated matchday logistics
• Late-service dining, private dining rooms and halal-friendly dining options
• Wellness and recovery experiences built around evening fixtures and long-
haul travel
• After-hours shopping experiences with multilingual stylists and personal
shopping support
• Curated entertainment, gallery visits and studio experiences for families
extending their California stay
For many GCC families, it is no longer simply a short sports trip, but part of a wider
California journey shaped around time together, discovery and shared experiences
across generations.
With proximity to SoFi Stadium, family-ready hospitality and a broader cultural
programme built around the tournament, Beverly Hills is proud to be part of the wider
tournament experience this summer.
Beyond matchdays, families are increasingly using Beverly Hills as a base to enjoy
the wider California experience – from coastal escapes to studio tours, wellness
retreats, shopping, desert getaways and road trips across Southern California.
Minutes from SoFi Stadium, the California coast and major entertainment landmarks,
Beverly Hills combines privacy-first hospitality with effortless connectivity, allowing
international families to experience the excitement of the global tournament
alongside the wider pace and lifestyle of California travel
