- Attains Middle East’s Leading Serviced Apartment Brand 2023 at World Travel Awards 2023
- Champions KSA’s Leading Serviced Apartment Brand 2023 award for seventh consecutive year
UAE- CapitLand Investment’s wholly owned lodging business unit, The Ascott Limited (Ascott), has showcased outstanding achievements, attaining six accolades including the coveted ‘Middle East’s Leading Serviced Apartment Brand 2023’ at the prestigious World Travel Awards 2023.
Recognised by industry leaders, tourism professionals, as well as business and leisure travellers globally, Ascott has set the precedent at the 2023 World Travel Awards, delivering on the brand’s unwavering commitment to set the gold standard in serviced apartments and provide unparalleled lodging experiences. Ascott has also retained the ‘Saudi Arabia’s Leading Serviced Apartment Brand’ title for the seventh consecutive year.
Five Ascott properties accomplished honourable silverware in the regional and country categories at the 2023 awards ceremony. Ascott Rafal Olaya Riyadh was named ‘Saudi Arabia’s Leading Serviced Apartments 2023’, commanding its fourth consecutive win in the category, showcasing an impressive milestone for the hospitality brand.
Ascott’s UAE properties also showcased excellent performances as Ascott Park Place Dubai was recognised as the ‘United Arab Emirates’ Leading Serviced Apartments 2023’, while Citadines Culture Village Dubai was honoured as ‘Dubai’s Leading Serviced Apartments 2023’. The stellar Ascott properties have dominated the World Travel Awards in recent years, with consecutive wins in their respective categories since 2021.
Somerset Maslak Istanbul, a home-away-from-home for both business and leisure guests, celebrated its fifth consecutive win as ‘Türkiye’s Leading Serviced Apartments 2023’, highlighting its steadfast dedication to offering outstanding guest experiences for those seeking a balanced lifestyle. In Africa, Somerset Westview Nairobi received outstanding distinction as ‘Africa’s Leading Serviced Apartments 2023’, championing the perfect recluse for discerning travellers worldwide. Finally, Somerset City Centre Atyrau was distinguished as ‘Kazakhastan’s Leading Serviced Apartments 2023’, marking its inaugural nomination in the prestigious awards ceremony. This accolade demonstrates the property’s burgeoning reputation as a prime destination for business and leisure travellers in the city of Atyrau, and reaffirms its unyielding dedication to delivering premier guest experiences.
Vincent Miccolis, Managing Director for Middle East, Africa, Türkiye, and India at The Ascott Limited said, “At Ascott, our unwavering commitment to delivering exceptional hospitality experiences is the driving force behind every tep we take. The accolades we’ve received at the World Travel Awards 2023 serve as a testament to the relentless dedication, innovation, and passion displayed by our teams in the MEAT region daily. These awards hold profound significance for us, as they mirror the trust our guests bestow upon us. Our journey in the regional serviced apartment segment is marked by adaptability and rigour to enhancing each guest’s experience.”
A demonstration of its success at this year’s awards, Ascott’s properties in the MEAT region have seen a notable 12% rise in year-on-year (YOY) guest occupancy rates, from 58% in 2022 to 70% in 2023 to date. This growth highlights Ascott’s dedication to elevating guest experiences and its consistent expansion in the region. Moreover, Ascott’s KSA properties have once again emerged as top performers in 2023, commanding a remarkable 18.59% of the serviced apartments brand’s total guest demographic, which stands as the highest across all properties in the Ascott portfolio.
Ascott’s exceptional loyalty programme – Discover ASR continues to rise in popularity amongst its award-winning properties, enabling guests to personalise their experience with pre-arrival and in-stay requests, while receiving exclusive member benefits, earning points via the group’s Go Gree initiatives, redeem ASR points, purchasing vouchers and more.