RIYADH : Following the success of their ongoing partnership in Tabuk, Sophos Hotels Co. and SAS Hotels Co. are pleased to announce a new agreement for the management of the Four Points by Sheraton Hafar Al Batin, KSA, scheduled to open in July 2026.This second project marks another important milestone in their partnership and reinforces both parties’ commitment to supporting the growth of Saudi Arabia’s hospitality sector.
Located in Hafar Al Batin, a Blooming city in Saudi Arabia’s Eastern Province and a key gateway for regional travel and trade, the hotel is well positioned to serve diversified demand. The property will support the city’s growing role as a regional service hub and enhance the hospitality offering for travellers passing through the area.
The hotel will feature 76 guest rooms, an all-day dining restaurant, rooftop restaurant, lobby coffee bar, fitness center, and meeting rooms, supported by guest services designed to deliver a comfortable and convenient experience for our guests.
The project reflects the shared ambition of SOPHOS Hotels SA and SAS Hotels Co. to deliver high-quality hospitality assets aligned with the Kingdom’s broader tourism and development goals.
Christian Michel, Chief Executive Officer, Sophos Hotels SA, said: “We are proud to announce this new property with SAS Hotels Co. in Hafar Al Batin. It is a pleasure to work alongside Mr. Majed Al Shuraia and the SAS ownership team, whose vision and commitment continue to drive meaningful hospitality developments. Four Points by Sheraton is a strong fit for the market, and we believe the hotel will add value to the city’s hospitality landscape while supporting the growth of Saudi Arabia’s tourism sector.”
Majed Al Shuraia, Chief Executive Officer, SAS Hotels Co, said: “ We are proud to expand our partnership with Sophos Hotels through this new project in Hafar Al Batin, which reflects the Group’s strategy to invest and grow its presence in the hospitality sector. We look forward to seeing Four Points by Sheraton Hafar Al Batin become a valuable addition to the region’s hospitality landscape, contributing to commercial and tourism activity while further strengthening the city’s position as an attractive destination for business and leisure travellers, in line with the objectives of Saudi Vision 2030″
