GENEVA – SITA, the global leader in technology solutions for the air transport industry, has appointed Selim Bouri as its new President for the Middle East and Africa region. Selim is taking over the position from Hani El-Assaad who had an extraordinary 30-year career during which he made an invaluable contribution to shaping SITA and the way it operates.
Selim is a seasoned leader in aviation, secure communications, and technology. He has held several high-profile roles during an illustrious career in the global aerospace, telecommunications, and security sector, including heading up the Critical Comms and Security business at Airbus for the Middle East/Africa and APAC regions, and spearheading business development across multiple leading telecommunications companies. He holds Masters degrees in Aeronautics, Aerospace Science, and Technology from ISAE-SUPAERO, and Executive Leadership, Strategy, and Business Administration from IMD.
“This regional leadership change comes as SITA expands its reach and capabilities, opening an exciting new chapter in our company, to which the Middle East and Africa are absolutely integral. SITA’s Executive Team and I are excited to have Selim on board and look forward to his contributions in driving SITA’s future growth,” said David Lavorel, SITA CEO.
SITA is the industry leader in terms of market share of air transport-related passenger and baggage processing solutions and technologies. In the Middle East and Africa, SITA’s dedicated team of 491 experts support 115 airports and 103 airlines using SITA solutions.
Selim Bouri said: “I am thrilled to be joining SITA’s leadership team, bringing my knowledge of the Middle East and Africa region’s unique complexities to tackle new growth opportunities. The appetite for technological innovation is at an all-time high across the region. SITA’s cutting-edge solutions will be instrumental in keeping airports, airlines, and governments ahead of the curve as well as igniting a digital shift in those areas still rife for technological transformation.”
