- The Middle East’s largest sports and entertainment festival returns to The Sevens Stadium from Friday 27 to Sunday 29 November 2026, ahead of the UAE National Day holiday
- 2026 brings the festival’s biggest family offering to date in celebration of the UAE’s Year of the Family, including the UAE’s biggest-ever inflatable kids’ zone, a Ferris wheel and zipline
- Dubai will open the HSBC SVNS Series 2027, while Gaelic Football joins rugby, netball, cricket, fitness and padel as the sixth sport on the Emirates Dubai 7s programme
- International music headliners will perform across all three nights, with the full entertainment line-up to be announced in the coming months
- Ticket prices remain fixed for a third consecutive year, with Friday entry from AED 75, Saturday and Sunday Day Passes at AED 455 and 3-Day Passes from AED 595
Dubai : Tickets are now on sale for Emirates Dubai 7s, as the Middle East’s largest sports and entertainment festival prepares to return to The Sevens Stadium from Friday 27 to Sunday 29 November 2026 with an expanded programme of sport, music, entertainment, family experiences and hospitality.
Taking place on the final weekend of the Dubai Fitness Challenge, the festival follows a 2025 edition that welcomed more than 88,000 people, with attendees from the UAE and around the world coming together for three days at The Sevens Stadium in Dubai.
This year, the festival will place an even greater focus on families in celebration of the UAE’s Year of the Family, with the biggest Kids’ Zone ever hosted at Emirates Dubai 7s. New experiences and attractions will include the UAE’s largest-ever inflatable kids’ zone, a Ferris wheel and zipline, Further details of the family entertainment programme will be announced in the coming months.
Tickets are available now via emiratesdubai7s.com and the Emirates Dubai 7s app, with prices remaining fixed across General Admission and Hospitality for the third consecutive year. General Admission 3-Day Passes start from AED 595 per person, while a 3-Day Family Pass, guaranteeing entry for two adults and two children, is priced at AED 1,136. Limited Group 3-Day Passes for four or more adults are available at AED 446 per person. Day Passes for Saturday or Sunday are priced at AED 455, while Friday entry is AED 75, with children under 15 admitted free. Tickets for People of Determination are AED 375, including a carer.
Six sports come together at Emirates Dubai 7s
Dubai will once again welcome the world’s leading rugby sevens players as The Sevens Stadium opens the HSBC SVNS Series 2027. Following Dubai, the Series will travel to Cape Town, Singapore, Perth, Vancouver and New York before the HSBC SVNS World Championship takes place across Hong Kong, Valladolid and Bordeaux.
Alongside elite international competition, thousands of amateur athletes will have the opportunity to compete as part of the wider festival across rugby, netball presented by Dubai Holdings Community Management, cricket presented by Dulsco Group, WODON3 fitness and Rebound padel, with Gaelic Football joining the Emirates Dubai 7s programme for the first time in 2026. The addition of Gaelic Football brings a sixth sport and another international sporting community to the festival, with Elite Men, Elite Women, Open Men and Open Women competitions taking place in a specially adapted seven-a-side format.
WODON3 and Rebound also return following continued growth, with participation across the two competitions increasing by 20% year-on-year since launch. WODON3 will once again include its Super Social division for casual gym-goers and first-time competitors, while the WODON3 Elite finale will take place on Pitch 1 between HSBC SVNS matches for the first time, giving competitors the opportunity to perform in front of audiences of up to 20,000 people.
Across the sporting programme, Emirates Dubai 7s brings professional and participation sport together, giving athletes of different ages and abilities the opportunity to compete in their own sport as part of the wider festival, alongside international athletes, live entertainment and thousands of fans.
Three days and nights of music and entertainment
Music and entertainment will run throughout all three days of Emirates Dubai 7s, with local and international artists performing across stages throughout the festival.
International headliners are scheduled throughout the weekend, following a 2025 line-up that featured Tinie Tempah, Sean Paul and Fisher. The 2026 headline artists and wider entertainment programme will be revealed in the coming months.
Premium hospitality at The Sunroom
The Sunroom returns as Emirates Dubai 7s’ premium hospitality experience, combining all-inclusive dining and beverages with prime views of the sporting action, shaded grandstand seating and live entertainment. Packages also include access to the exclusive Sunroom lounge and Garden, VIP parking and dedicated entry.
The Sunroom Premium offers an enhanced experience with reserved tables, dedicated table service, upgraded food and drink pairings and a meet-and-greet with festival ambassadors. Sunroom packages start from AED 1,925 per person.
Building a more sustainable festival
Emirates Dubai 7s will continue to enhance its sustainability programme in 2026, including reusable sports water bottles for athletes, free filtered-water refill points for ticket holders and athletes, and solar power contributing to the festival site’s energy requirements. Sustainable sportswear brand Reflo also joins as the official apparel and merchandise partner, producing event gear using recycled and responsibly sourced materials.
Mathew Tait, Festival Director of Emirates Dubai 7s, said: “What makes Emirates Dubai 7s special is the mix of people and communities it brings together. You can have the world’s best rugby sevens players competing on Pitch 1 while thousands of people take part in their own sports across the festival, families spend the day together and others come for the music and entertainment.
“We’ve expanded that experience again for 2026, particularly for families as the UAE celebrates the Year of the Family, while continuing to grow the sporting and entertainment programme. With tickets now on sale, we’re looking forward to welcoming everyone back to The Sevens Stadium in November.”
Sam Pinder, World Rugby Sevens World Series General Manager, said: “The success of the past season demonstrates the increasing visibility and strength of rugby sevens around the world, and we’re delighted to return to Dubai this November to open the HSBC SVNS Series 2027.
“Emirates Dubai 7s has long been an important fixture on the international rugby sevens calendar, bringing together world-class competition and a passionate audience at The Sevens Stadium. We look forward to building on the momentum of last season and welcoming players and fans back to Dubai as another exciting HSBC SVNS Series gets underway.”
With a history stretching back more than five decades, Emirates Dubai 7s is Dubai’s ultimate sport and social weekend on the calendar. For generations of residents, the festival has been a fixture of the city’s winter events, growing alongside Dubai from an international rugby sevens tournament into the Middle East’s largest sports and entertainment festival. Today, it brings together elite and amateur athletes, families, friends, music fans and sporting communities from across the UAE and around the world, while retaining the participation sport and community spirit that have always been at its heart.
Further announcements across music, family entertainment, hospitality and the wider festival experience will be made in the coming months.
