Riyadh is preparing to host the second edition of the Saudi Travel Market (STM), one of the most prominent B2B exhibitions in the travel and tourism sector in the Kingdom, during the period from 10 to 12 February 2025 at the Riyadh Exhibition Center. The exhibition aims to enhance communication between companies, tourism authorities and travel agencies, and open new horizons for concluding deals and commercial partnerships.
The exhibition is a pivotal platform in the Saudi travel industry, as it provides participants with a unique opportunity to explore the latest developments in the Saudi market. The second edition witnessed an unprecedented turnout, with 18 countries participating, including the United States of America for the first time, in addition to a 30% increase in the number of exhibitors compared to the first edition, bringing the total to 177 exhibitors. There was also a great turnout from Saudi destination management companies (DMCs), reflecting the development of this sector locally.
Mohammed Al-Harbi, CEO of Rent, the organizer of the exhibition, pointed out that this year’s exhibition is distinguished by the presence of global and international tourism companies, in addition to interactive pavilions that meet the needs of companies and travel agencies. Al-Harbi added: “This turnout enhances the exhibition’s position as a major platform for concluding business deals and exploring new opportunities in the Kingdom’s growing tourism market.”
The exhibition will witness the introduction of many innovative solutions, highlighting pivotal topics including the impact of artificial intelligence, innovation, and environmental sustainability in the tourism industry. The events schedule also includes meetings and seminars focusing on strategies to attract Saudi tourists and invest in the tourism sector in the Kingdom.
Participating companies are preparing to unveil tourism plans and distinctive offers representing the most prominent local and international brands in the hotel and technical services sector. Al-Harbi confirmed that this edition will provide an unprecedented experience for participants and visitors, enhancing the Kingdom’s position as a hub for tourism business in the region.
