Saudi Airlines, in collaboration with the Saudi Tourism Authority, unveils its aircraft adorned with the slogan “Welcome to Arabia”
Riyadh : Saudi Airlines, in collaboration with the Saudi Tourism Authority, unveiled its aircraft adorned with the slogan “Welcome to Arabia.” The aircraft has been transformed into a promotional platform for Saudi tourist destinations, serving as a creative medium to welcome visitors and reflect authentic Saudi hospitality.
The Saudi Airlines Boeing 787-9 will travel to various international destinations, contributing, through its welcoming messages and accompanying promotional campaign, to highlighting the unprecedented tourism boom across the Kingdom. All tourism events are designed to attract visitors throughout the year. Saudi Airlines’ contributions to supporting tourism efforts include showcasing numerous tourist destinations, events, and projects related to Saudi Vision 2030 within the in-flight entertainment systems on flights to 100 destinations across four continents. His Excellency Eng. Ibrahim bin Abdulrahman Al-Omar, Director General of Saudia Group, explained: “The partnership with the Saudi Tourism Authority is a model of integrated roles aligned with shared objectives that enhance the guest experience. The increasing number of visitors confirms the success of all joint projects. This collaboration has focused on establishing the Kingdom of Saudi Arabia as a leading global tourist destination, with the launch of numerous projects to improve aviation infrastructure, facilitate access, and enhance tourism experiences that reflect Saudi identity and meet the highest quality standards.”
Fahd Hamidaddin, CEO and Board Member of the Saudi Tourism Authority, stated: “This initiative, in partnership with Saudia, is an extension of the Saudi Tourism Authority’s efforts to attract visitors through the launch of innovative promotional platforms. These platforms have transformed the travel journey itself into a creative promotional experience that embodies authentic Saudi hospitality, as part of our ongoing efforts to provide a comprehensive tourism experience.” The partnership between Saudia and the Saudi Tourism Authority encompasses a variety of areas, including cooperation to support tourism seasons, ensuring the provision of additional flights to existing destinations, enhancing Saudia’s air connectivity with various countries around the world, and contributing to attracting visitors through globally leading events such as the TOURISE 2025 Forum.
