RAW Coffee Company, a trailblazer in the Middle East’s specialty coffee scene, is thrilled to announce its role as the exclusive coffee partner for the eagerly anticipated Taste of Dubai 2024. This gastronomic extravaganza, set to unfold from February 23rd to 25th, 2024, marks a revival of the event’s core values – a place where culinary enthusiasts unite!
The festival, rejuvenated under new leadership, promises an unparalleled experience at the scenic Sky Dive Dubai venue, a testament to the city’s commitment to hosting world-class events. RAW Coffee Company, a local brand synonymous with excellence and innovation, is poised to elevate the coffee experience for all attendees.
This year, RAW is set to demystify the world of Specialty Coffee, making it accessible and enjoyable for everyone. Kim Thompson, Founder and Managing Director – RAW Coffee Company, said, “As founders of RAW, Matt and I are beyond thrilled to infuse the essence of specialty coffee into Taste of Dubai 2024. Join us on a caffeinated adventure, where RAW ‘s dedication to quality will serve as a beacon for coffee aficionados and novices alike, promising to educate and delight guests with insights into what elevates a coffee experience from ordinary to extraordinary.”
RAW will offer a full café drinks menu, complemented by a communal seating area that echoes the spirit of Dubai’s vibrant community. Moreover, the company is committed to fostering a hands-on learning environment with immersive tasting classes. These sessions will delve into various topics, tailored to enlighten, and engage both Gen Z and millennials, a demographic increasingly drawn to authentic experiences.
Matt Toogood, Founder and CEO – RAW Coffee Company, said, “Since our debut at Taste of Dubai in 2009, RAW has not only built a loyal customer base but has also been a key player in transforming the specialty coffee scene, influencing a preference for high-quality coffee. Our partnership this year is not just a collaboration; it’s a celebration of local flavors, community spirit, and the art of exceptional coffee making.”