Dubai, UAE: RAW Coffee Company and Bikeera have officially launched their co-branded food truck at Kite Beach, introducing specialty coffee, clean drinks, and healthy grab-and-go food to one of Dubai’s most active beachfront spots.
Bikeera, who already operated the location and owned the truck, invited RAW to take over the daily F&B operations as a natural extension of both brands’ shared focus on movement, community, and quality. The collaboration allows Bikeera to focus on cycling and events, while RAW brings its expertise in specialty coffee and fresh, convenient food offerings.
The truck serves RAW’s full coffee menu, including cold coffees, matcha, iced teas, smoothies, and hand-poured single origins, along with a new selection of wraps, rolls, toasties, breakfast bowls, and salads made with clean, simple ingredients designed to fuel pre and post-workout routines.
The refreshed design for the truck and merchandise was developed by RAW’s creative team, featuring bright colours, pixelated cycle tracks, and subtle Dubai landmarks. Bikeera’s existing team remains on site, supported by RAW’s training and operational systems to ensure consistency and quality.
The Bikeera RAW truck is open from 6am to 10pm, seven days a week. This location serves as the first step in a collaboration both brands hope to expand into other active community spaces across the city.
As part of the Dubai Fitness Challenge, the truck is offering a menu focused on clean energy and hydration, along with an interactive bike-powered blender activation where guests can pedal to blend their own smoothie or frappe, adding a fun, fitness-led element to the experience.
RAW and Bikeera are currently working closely with local running and cycling groups at Kite Beach, offering quick service, pre-order options, and convenient grab-and-go systems to support the growing fitness community.
