The limited-time menu is available for dine-in only until the 3rd May, bringing the ultimate burger showdown to town
Pickl has stepped into the ring with Seoul Eats, a limited-time menu throwing down the sweet, savoury, and tangy notes of Korean BBQ straight from the streets of Seoul. This face-off runs until the 3rd May, serving a punch of flavour in every bite, with a smoky Korean BBQ take on two legendary comfort-food champions.
What’s on the Seoul Eats menu
In one corner, the Seoul Cheeseburger, priced at AED 40, is ready to deliver a roundhouse kick to burger-lovers, stacking a smashed beef patty with melted cheese, a slick of ranch, fresh tomato, crisp apple-sesame slaw, and a glossy, sweet-savoury bulgogi BBQ sauce.
Ready to counter, the Seoul Sando, priced at AED 40, comes out swinging with crispy fried chicken that brings the crunch, paired with cheese, cool ranch, juicy tomato, a sharp, refreshing apple-sesame slaw, and that same bold bulgogi glaze delivering a fierce finishing blow.
The battle of Bulgogi is ON! Chicken or beef, only one can claim victory. Swing by any Pickl dine-in across the UAE and pick your side before this limited-time drop disappears!
Seoul Eats Brings Korean BBQ Flavours to Pickl
The Seoul Eats menu brings a Korean-inspired twist to Pickl’s signature burger and sandwich offerings, combining familiar comfort food with the bold flavours associated with Korean barbecue. The limited-time range centres on bulgogi BBQ sauce, a sweet and savoury element that gives both creations their distinctive character.
Korean cuisine has gained international attention for its balance of sweetness, savouriness, spice and texture. Bulgogi, traditionally associated with marinated meat, has become a recognisable flavour inspiration for contemporary food concepts around the world. Through Seoul Eats, Pickl translates that flavour profile into two accessible options designed for customers who enjoy burgers and crispy chicken sandwiches.
The result is a menu that pairs rich sauces and melted cheese with fresh toppings, creating a combination of contrasting textures and flavours in every bite.
Seoul Cheeseburger Versus Seoul Sando
The Seoul Cheeseburger is the beef option in the Seoul Eats lineup. Priced at AED 40, it features a smashed beef patty layered with melted cheese, ranch, fresh tomato, apple-sesame slaw and bulgogi BBQ sauce. The combination brings together the savoury richness of beef with a sweet-savoury glaze and the refreshing crunch of slaw.
For chicken fans, the Seoul Sando offers a different take on the same flavour concept. Also priced at AED 40, the sandwich combines crispy fried chicken with cheese, ranch, tomato, apple-sesame slaw and bulgogi BBQ sauce. Its crunchy chicken coating contrasts with the creamy dressing and fresh toppings, giving the sandwich a texture-led appeal.
Both options share a similar flavour foundation, allowing diners to choose between beef and chicken without missing the Korean BBQ-inspired elements that define the promotion.
A Limited-Time Dining Experience Across the UAE
The Seoul Eats campaign is designed around a simple choice: beef or chicken. Its playful burger-showdown concept gives the menu a distinctive identity while encouraging diners to try a new flavour combination within Pickl’s established comfort-food offering.
Available for dine-in only at participating Pickl locations across the UAE, the promotion provides an opportunity for customers to experience the limited-time creations in person. At AED 40 per item, both the Seoul Cheeseburger and Seoul Sando are positioned at the same price, making the decision more about flavour preference than cost.
Customers interested in trying the menu should check availability with their nearest Pickl location before visiting, particularly because the promotion is available for a limited period.
Catch Seoul Eats Before It Ends
With its Korean BBQ-inspired sauce, contrasting textures and choice of beef or crispy chicken, Seoul Eats introduces a fresh flavour direction to Pickl’s menu. The promotion combines familiar burger-shop favourites with ingredients inspired by Korean culinary flavours, offering diners something different from the brand’s regular selections.
The menu is scheduled to run until 3 May, with dine-in availability only. As the promotional period is limited, customers should confirm the current offer dates and participating locations directly with Pickl.
Related reading: CupBop Launches Flagship Store on JBR: Korean BBQ Concept Heats Up! | Korean Culinary Showcase at Mekong by Chef Chanoh Lee, Manu Terrace Seoul
Ahmed Abdul Wasey
Managing Editor, Eat ‘N Stays
Ahmed Abdul Wasey is the Managing Editor in Eat ‘N Stays, overseeing all editorial coverage of travel, hospitality, and food across Saudi Arabia and the wider Gulf region. He sets the publication’s editorial direction and reviews coverage across hotels, restaurants, tourism, cruise, and industry news before it publishes.
Have a story tip, correction, or question about our coverage? Reach Ahmed directly at pr@eatnstays.com.
