Riyadh : The Saudi Tourism Authority has launched a groundbreaking campaign titled “Imagine,” inviting visitors to visualize their experiences before they embark on their journeys, and encouraging them to rediscover Makkah and Medina as dynamic religious destinations rich in living heritage.
The campaign is rooted in the idea that heritage is not just an informational plaque or a historical narrative but an experience to be felt and lived. The slogan, “Imagine seeing the heritage alive before your eyes,” serves as a catalyst for viewing these holy cities through a new perspective, especially during the spiritually significant month of Ramadan.
In Makkah, the experience extends beyond traditional rituals to include cultural and interactive spaces that reimagine history in contemporary ways. Museums and cultural centers use audiovisual technologies to transport visitors through time, turning historical narratives into engaging visual spectacles. From the Clock Tower Museum to the Hira Cultural District, visitors are drawn into a narrative that allows them to actively participate in history.
Meanwhile, in Madinah, the emotional connection to the sites associated with the Prophet’s biography deepens. Visits are no longer passive; they involve interactive experiences that highlight both the human and historical dimensions of these sacred locations. For instance, the Museum of the Prophet’s Biography brings significant events to life with panoramic displays and detailed models, allowing visitors to engage with pivotal moments rather than simply reading about them.
The “Imagine” campaign aims to merge the performance of Umrah with the exploration of both historical and contemporary landmarks, fostering greater awareness of the various activities and events available at both destinations. This strategy transforms the journey into a holistic experience, blending spirituality with learning and reverence with discovery. The campaign also seeks to boost event attendance and engagement during the Ramadan season, encouraging visitors to delve into the diverse aspects of the Kingdom’s rich heritage.
Overall, “Imagine” is more than a promotional initiative; it redefines the visitor experience, emphasizing that Mecca and Medina are not just stops on a spiritual journey, but vibrant spaces where faith intersects with history, creating memories that last a lifetime.
