A bold and bright approach to classic French patisserie with a fusion of traditional flavours and modern techniques.
Jeddah, Saudi Arabia – Forged out of a love for French patisserie, Myra is a lively, reimagined concept with a modern twist created by Kraiv and designed by Strata Design Studios based in Jeddah, Saudi Arabia. Launching 20th December 2023 in Jeddah, Saudi Arabia, Myra will burst onto the burgeoning culinary scene as a delightfully unexpected combination of ‘must-have’ French favourites with bright and bold creations.
Providing a selection ranging from sugar-filled powerhouses to savoury delights that captivate the senses, Myra encourages guests to bite off more than they can chew, boasting indulgent and unique offerings available all day, for visitors to indulge at any hour. Aiming to revolutionise how customers will buy from Myra, the concept will have a drive thru shop and a click and collect function, adapting to a more agile and dynamic environment of the fast paced, modern life in The Kingdom.
Myra is a destination where joie de vivre is served with a dash of contemporary swagger. Headed by acclaimed Pastry Chef Jonas Plangger, formerly of The Dorchester in London, Myra’s team craft fresh cakes and viennoiseries daily, fusing classic techniques with modern twists. Each confection features one-of-a-kind flavours, local ingredients and bold designs, resulting in culinary masterpieces that leave a lasting impression.