Kwai invites KSA and Arab fans to celebrate the spirit of football with #FootballWithKwai


Competitions and challenges with one lucky winner for an opportunity of an all-exclusive paid trip to Qatar this year


Jeddah, KSA-: Kwai, one of the fastest growing short-form video platforms in the world, launched its latest campaign, #FootballWithKwai, inviting fans across the Kingdom of Saudi Arabia and MENA to celebrate the positive spirit of football.

With #FootballWithKwai, fans can get into the spirit of the game and celebrate their favourite national teams, including The Green Falcons, taking part in the tournament using a series fun, football-themed filters, turning the campaign into one of the most interactive football knowledge exchange activities in social media.

Experiences include offering users a series of in-app activities such as creating content around match reviews, music performances singing cheerful tunes to audiences and followers, sharing their creative facepainting ideas, choosing a wide selection of celebratory songs, taking part in competitions, and game match reviews as well as different types of content related to the games.

Under Kwai’s celebration of football, it recently launched two viral campaigns across MENA with football legends Ahmed Hossam, “Mido,” (@ahmedhossammido_) and Yasser Al-Qahtani (@yasser_q_y20). The campaign, titled #BeALegend, had both football stars challenge fans and enthusiasts to create content that showcases their football skills and pay homage to some of the most iconic moments in football celebrations by replicating the moves of some of the most famous stars in the sport. Two lucky winners, with the highest performing videos during the campaign, will have the opportunity to win all exclusive paid trip to Qatar this year.

Under the #FootballWithKwai campaign, football fans and content creators will be able to capture unique and memorable moments and interact with followers in real-time. Fans and content creators can download the app (Google Play | App Store) to enjoy a host of promotions, competitions, and activations all through November.

Kwai empowers users across the MENA to share their everyday moments through enriching and original content. Since it launched in the region, it has become a hugely popular platform for content creators, influencers and ordinary people to create meaningful and engaging content. The app is specifically designed to provide each user greater opportunity to “see and be seen” rather than focusing attention solely on a narrow definition of popular content.


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