- Intercity Waterfront Al Jaddaf has operated at 90% guest capacity since it opened its doors one year ago
- Has formed a niche offering with personality by connecting with guest choice and lifestyle preferences, versus objective focus on star rating
Dubai, United Arab Emirates-: As IntercityHotel Waterfront Al Jaddaf, celebrates its first anniversary, the hotel has already established its position in the Dubai hospitality market as a leader in offering wallet – friendly lifestyle. With the rise in a trend known as “bleisure” – meaning business and leisure – the hotel is a firm favourite among business travelers and remote workers. In light of the impending global economic recession, the affordable lifestyle segment has become an increasingly attractive option for travelers who are looking to smart spend.
Avlok Singh, General Manager of IntercityHotel Waterfront Al Jaddaf, said, “We are proud to celebrate our first anniversary as IntercityHotel Waterfront Al Jaddaf, where we have enjoyed profitability within our first year of operation. The changing priorities over the last two years and perception of value combined with the lifestyle rise in living costs around the world means that travellers are looking for the best value without sacrificing quality amenities, and I believe we are now a foothold in Dubai that meets this demand from visitors.”
Singh continued: “The early success in our first year of operations is a credit to our offering of affordable lifestyle travel, the professionalism and excellence in service of our in-house teams, and our role within the community of Al Jaddaf and beyond. I think we will continue to remain appealing for many travellers given the ongoing threat to the global economy.”
The hotel’s commitment to providing outstanding service has seen the beginnings of a loyal customer base. As a midscale lifestyle hotel brand offering, the hotel is positioned very differently to others of its kind. The vibrant, modern styling with friendly service makes guests and UAE residents feel at home and they enjoy the open, vibrant environment. In more recent times, guests have shown signs of less interest in star rating and are more concern with whether the hotel reflects their own lifestyle.
The success of IntercityHotel Waterfront Al Jaddaf during its first year presents a significant opportunity for hoteliers looking to tap into the growing demand for wallet-friendly accommodation and provides a promising outlook for the future of the affordable lifestyle hotel segment. The segment’s growth has contributed to the creation of new jobs and has helped to boost the local community.
The hotel is managed by Valor Hospitality, which brings global expertise in enhancing value, creating a sense of belonging and brings features to the forefront with a strong background in hospitality with a known heritage that operates mid-scale and lifestyle brands.
IntercityHotel Waterfront Al Jaddaf has 138 superior and premium rooms featuring the signature IntercityHotel brand interiors, and provides guests with a sleek and comfortable stay. Whether travelling for business or leisure, the hotel provides facilities that cater to all needs, including a rooftop AquaLounge, gym, terrace, and accessible rooms for guests with special requirements.
With more and more travellers seeking out affordable lifestyle hotels, the sector is set to continue to thrive in UAE for 2023.
