Riyadh : With Saudi Arabia’s hospitality and tourism sector firmly in the spotlight this week, Sovereign PPG Corporate Services is seeing growing demand from international businesses establishing operations in the Kingdom, with activity extending well beyond traditional hotel brands.
Recent client mandates include hospitality groups, destination management companies, restaurant operators, hospitality consultancies and experience-led technology businesses seeking to establish or expand their presence in the region.
The trend reflects the rapid evolution of Saudi Arabia’s tourism ecosystem, with international businesses positioning themselves to support the Kingdom’s Vision 2030 ambitions, expanding visitor economy and continued investment in tourism, entertainment and hospitality infrastructure.
James Elliot-Square, Commercial Director – Middle East at Sovereign PPG Corporate Services, commented: “What’s striking is the breadth of businesses entering the market. It’s not just hotel and restaurant operators – we’re seeing destination management companies, food and beverage brands, hospitality consultants and technology platforms all establishing a local presence to support growth opportunities created by Saudi Arabia’s rapidly evolving tourism and leisure ecosystem.”
The company is also seeing increased activity from businesses specialising in customer experience, branding and venue design, alongside entertainment discovery and ticketing platforms that are capitalising on Saudi Arabia’s expanding leisure and events sector.
The company is also seeing increased activity from businesses specialising in customer experience, branding and venue design, alongside entertainment discovery and ticketing platforms that are capitalising on Saudi Arabia’s expanding leisure and events sector.
Recent mandates include:
- International hotel groups establishing local operating entities;
- Destination management and luxury travel businesses expanding into the region;
- Restaurant and food and beverage operators pursuing regional growth opportunities;
- Hospitality consultancies focused on customer experience, branding and venue design; and
- Entertainment discovery and ticketing platforms supporting Saudi Arabia’s rapidly developing experience economy.
Elliot-Square concluded: “The hospitality sector’s growth is creating demand across an increasingly sophisticated value chain. Businesses are looking beyond market entry and focusing on building sustainable operations, supported by the right corporate structures and ongoing compliance frameworks. As Saudi Arabia continues to implement its Vision 2030 agenda and encourage greater private sector participation and international investment, we’re seeing more businesses make a long-term commitment to the market rather than testing it from afar.”
