- The Official BudX FIFA Fan Festival™ will be taking place at Dubai Harbour from November 20 to December 18 to showcase live matches
- Hisense through its innovative technology and display will engage with the visiting 10,000 fans visitors daily
Dubai, UAE – Hisense, the global electronics and whitegoods manufacturer collaborates with BudX FIFA Fan FestivalTM brought to you by AB InBev and its flagship brand Budweiser to participate in an unmissable experience for football fans in Dubai for FIFA World Cup Qatar 2022TM. The Official BudX FIFA Fan Festival™ at Dubai Harbour will run from November 20 to December 18, with Hisense creating a fan experience for the visitors with its interactive, fun, and thrilling visual displays.
As an Official Sponsor of FIFA World Cup 2022TM, Hisense is committed to support the game and bring comfort to the fans who can enjoy tournament with its latest cutting-edge technology products. Through the participation at BudX FIFA Fan FestivalTM, Hisense not only connects with visitors but also showcase its new range of products, delivering unique experiences It is indeed a great opportunity to increase of brand engagement to expected 300,000 visitors over a period of 30-days.
Moreover, with the title of ‘Official Television’ partner at BudX, Hisense, in its activation zone within the Official FIFA fan zone, will interact with attendees with games related to virtual reality (VR) and artificial intelligence (AR). Visitors to the BudX FIFA Fan Festival™ will be treated to live entertainment wherein world-famous DJ’s will fly in for their performances with state-of-the-art immersive technology, interactive zones, delicious F&B, as well as global football legends all backed by a breath-taking skyline view of Dubai Harbour.
“The FIFA World Cup Qatar 2022TM is a historic event – the first time the tournament is being held in the Middle East,” said Jason Ou, President of Hisense Middle East & Africa. “Participating as an Official Television represents the Hisense’s determination to position itself as a competitive brand across the globe. Hisense is paving its way towards growth and building stronger relations with global customers. Moreover, collaborating with co-sponsor like Budweiser has proved to be an accelerator to represent Hisense to a different customer base, thus becoming a recognizable brand across all the customer segments.”
The entire ambiance will allow the fans to have the ultimate football viewing experience, the festival of football will also give attendees the chance to explore creative F&B offerings to be enjoyed throughout the tournament. The BudX FIFA Fan Festival™ at Dubai Harbour is set to be the best backdrop in UAE for this 21+ event. Opening 2 hours before the first kick-off every day right up until 3am, visitors are encouraged to use public transport for this unrivalled viewing unique experience.