KTown Fest ‘26 will run at Al Ghurair Centre from July 4-18, featuring Korean cuisine, beauty products, competitions. and a host of K-Pop and K-Drama entertainment options
Dubai : Al Ghurair Centre is celebrating its 45th anniversary this month with KTown Fest ’26, an immersive cultural exhibition of Korean culture in the heart of Dubai. Running until 18 July 2026 and featuring collaborations with a variety of curated Korean brands and concepts, the emirate’s oldest shopping mall’s main atrium has been transformed into a dynamic destination for Korean cuisine and entertainment, offering visitors live performances, authentic flavours, interactive games, and community-led experiences that reflect the mall’s long-standing role as a hub for cultural connections and shared moments.
At the centre of the experience is the exclusive “45+1” Master Entry Ticket, designed to reward shoppers while celebrating Al Ghurair Centre’s 45th anniversary and 1004 Gourmet’s first anniversary at the mall. Visitors who spend AED 45 or more at participating outlets, such as 1004 Gourmet, Lamise Beauty, or Seoul Street Café, can unlock access to the atrium’s interactive game zones, redeemable throughout the campaign. Additional purchases from curated KTown marketplace booths, Meot Beauty, Heung K-Fun or Mat Food will also qualify guests for a draw to win premium Korean beauty and food gift packages.
Additionally, a special masterclass by Beauty of Joseon will take place on 10 July from 7:00pm to 8:00pm. While open to everyone, the first 45 customers will receive a complimentary goody bag and exclusive seating access, available on a first-come, first-served basis. Additional guests are welcome to attend from the standing area.
The masterclass will be hosted by the Beauty of Joseon team visiting directly from South Korea, who will introduce the brand, share insights into their latest product launches, and offer expert skincare tips.
This fun activation will operate daily from 5pm to 8pm on weekdays and until 10pm on weekends, offering an engaging journey through both contemporary and traditional Korean culture. Additional highlights include K-Food tasting booths with live sampling of favourites such as mango bingsoo, dumplings, and topokki freshly prepared by Seoul Street Café, as well as the Hanbok Experience, where visitors can dress in traditional clothing for photo moments. A 45-minute flash sale will run daily from 5:45pm to 6:30pm, providing exclusive deals on snacks, beverages, and dry goods in celebration of the mall’s 45-year legacy. Visitors can also enjoy classic interactive skill challenges, including a scooping game and Spin the Wheel.
On weekends, the atrium transforms into a vibrant live entertainment hub for everyone to enjoy. Host Karen Hazel Ortega takes centre stage from 7pm to 9pm, hosting interactive K-Drama trivia games and K-Pop random play dance sessions.
“Celebrating our 45th anniversary is a momentous milestone that truly belongs to the generations of Dubai residents and visitors who have made Al Ghurair Centre a cornerstone of their daily lives,” said Ramy El-Shaarawy, Vice President of Hospitality and Mall at Al Ghurair Centre. “As we honor this rich legacy, we are thrilled to elevate our community experience with a vibrant lineup of ongoing events and activations throughout the mall. A premier highlight of these celebrations is our exciting collaboration with 1004 Gourmet for the ‘KTown Fest ’26’ event. By partnering with such deeply admired community brands, our goal is to unite people through rich cultural discovery, world-class entertainment, and shared experiences, reinforcing Al Ghurair Centre’s enduring position as Dubai’s definitive community destination.”
Visitors are encouraged to plan their visits early to take full advantage of the interactive zones and enjoy a unique immersive experience of Korea at the UAE’s first shopping mall. For the full schedule of live performances and detailed information on participating vendor promotions, visit the official Al Ghurair Centre website at alghuraircentre.com.
