From 20 October, Careem will be the only platform to find ‘The Original Dubai Chocolate’ – bringing two home-grown brands together in the UAE
Dubai : FIX Dessert Chocolatier has announced the signing of an exclusive partnership with Careem, the Dubai-based super-app. The move will see ‘The Original Dubai Chocolate’ available for delivery through Careem from as little as 20 minutes across Dubai and Abu Dhabi as of 20 October 2025.
Yezen Alani, Co-Founder of FIX Dessert Chocolatier, commented: “As we continue to grow, our customers will remain at the heart of everything we do and every decision we make. As a home-grown brand, choosing the right partner is really important to us – and we’re thrilled to begin this new chapter hand in hand with Careem.”
Bassel Alnahlaoui, Chief Business Officer at Careem, commented: “This partnership brings together two brands that have become part of everyday life in the UAE. By bringing FIX’s iconic bars to Careem, customers in Dubai and Abu Dhabi can enjoy a true local favourite delivered straight to their doorstep. From rides and meals to groceries and now premium desserts, our goal has always been to deliver what customers want, when they want it: seamlessly and all in one place through Careem.”
Distribution will be via the Careem Quik grocery service, which operates through its own network of hyperlocal dark stores to ensure UAE customers receive the fastest possible deliveries of everyday essentials.
Known for its inventive flavour combinations and creative branding, FIX will have its full assortment of 9 hero dessert bars available on the app in addition to its 10-piece mini assortment:
1. Can’t Get Knafeh Of It – Crispy knafeh mixed with pistachio and tahini paste, encased in milk chocolate.
2. Can’t Get Knafeh Of It (Dark Chocolate) – The signature bar encased in 72% dark chocolate.
3. Mind Your Own Biscuit – Crunchy speculoos cheesecake, encased in white chocolate.
4. Catch Me If Pecan – Golden caramelised pecans with a crisp crunchy biscuit, encased in a smooth signature blondie chocolate.
5. Pick Up A Pretzel – Crispy knafeh and salted caramel pretzel, encased in milk chocolate.
6. Pick Up A Pretzel (Dark Chocolate) – Crispy knafeh and salted caramel pretzel, encased in 72% dark chocolate.
7. Baklawa II The Future – Baked baklawa with mixed nuts, encased in milk chocolate.
8. Butter To Be Safe Than Salty – Baked sweet cinnamon filo pastry with caramel and peanut butter, encased in milk chocolate.
9. Cereously Chewsy – Chewy fudge brownie chunks with cereal, encased in milk chocolate.
Other than its ever-popular pop-up at Dubai International Airport’s Terminal 3, FIX has no physical retail store, website, social media salespoint, or authorised reseller – making Careem the only platform to purchase ‘The Original Dubai Chocolate’. The app promises to have FIX bars at your door from as little as 20 minutes and, better yet, offers free delivery for those who have Careem Plus. Limited drops daily at 2pm and 5pm, with individual dessert bars starting from AED 68.25.
Starting 20 October 2025, Careem will make it easier than ever for customers to get their FIX. Simply download the latest version of the Careem app and select ‘FIX’ on the home screen to place your order.
