Dubai, United Arab Emirates – London-based restaurant Farmacy, a pioneering, plant-based concept, will pop up at Goals House, Alserkal Avenue from 30 November to 6 December. Farmacy will bring its unique vision to the prestigious Goals House, whilst launching a new book, the Farmacy Manifesto on the Future of Food. As part of its expansion to the region with the view to opening permanent sites across the Middle East, this marks a significant milestone for Farmacy, which constantly looks to challenge the assumptions of modern eating, with the goal of transforming food systems.
Farmacy was founded by Camilla Fayed, a food activist and entrepreneur, in 2016. Its flagship restaurant in Notting Hill, London, is a destination recognised for its approachable take on nutrient-dense, organic and plant-based food, connecting everything between the soil and the sun. Far from simply a restaurant, Farmacy grows and makes dishes nutritionally curated for those passionate about taste, provenance and ‘living food’ recipes, that are good for human health and sustainability.
The restaurant is supplied by a Demeter-certified biodynamic farm in Kent. Moved by the conviction that food can speak to every major crisis facing humanity, Farmacy collaborates with an array of initiatives that support food system transformation, radical human health and the cultivation of personal sovereignty.
Goals House is an itinerant private club that hosts a diverse community of business and political leaders, activists, and entrepreneurs that come together at significant global moments throughout the year with the shared mission of driving progress to achieve the UN’s Sustainable Development Goals (SDGs) by 2030. Farmacy’s vision for the future of food squarely addresses the first three SDGs — 1) no poverty 2) zero hunger and 3) good health — but it also references, in particular 13) climate action, 14) life below water and 15) life on land. Given this natural alignment, Farmacy has been invited to bring its food concept to Goals House, in a building designed by Rem Koolhaas on Alserkal Avenue. Farmacy has partnered with Watermelon Market, an up-and-coming, UAE-based sustainable sourcing platform, to serve local and organic food at the pop-up.
During the pop-up the Farmacy Manifesto on the Future of Food – a collaboration between researchers, artists and writers – will be launched, available to purchase at leading concept store, GEORGES of Dubai. Farmacy’s ambitious new book is a pocket-sized tour de force through the interconnected topics of soil ecology, industrial agriculture, the medicinal qualities of food, the gut-brain axis and regeneration, charting a bold path towards the renewal of our civilization.
Through the Goals House pop-up Farmacy will ensure that food, agriculture and soil are at the forefront of the climate change conversation.
Farmacy at Goals House, in partnership with Watermelon Market, will run from 30 November to 6 December, 2023
