With Rome, Brach unveils its third destination, following Paris and Madrid, continuing to shape an international brand with an instantly recognisable character: a living, urban and cultural expression of luxury, designed to engage in dialogue with the city.
The project is led by Zaka Investments, on behalf of Evok Collection, both owned by Pierre Bastid, in partnership with Famille C Participations, the investment fund of the Courtin–Clarins family.
“Brach is a brand defined by its energy: rooted, highly curated addresses that build lasting desirability and genuine recognition, far beyond the moment they open.” Romain Yzerman, Managing Director of Evok Collection
A Roman Address, Reimagined the Brach Way
Housed within a landmark 5,000 sqm building, formerly a school and now fully reimagined as a five-star luxury hotel, Brach Roma embodies the brand’s philosophy: an address that moves at the rhythm of its neighbourhood, as much for travellers as for Romans.
Restaurant, patio, bar, rooftop, sport and wellness come together as a curated collection of experiences, all guided by the same attention to style, detail and service
A Design Vision by Philippe Starck
As in Paris and Madrid, Philippe Starck leads the artistic direction of Brach Roma, bringing to life the brand’s DNA: an inhabited, vibrant and understated expression of luxury, where people come as much for the atmosphere as for the experience.
Brach Roma reflects a clear vision of what a living place should be: not a passing trend, but a lasting address with its own rhythm, its own scene, its own community and a distinctive presence in the city.
Facts & Signatures
- 60 rooms and suites with terraces
- Rooftop
- Brach Restaurant with patio and Italian bar
- Sport & Wellness Club with 25-metre pool
- Concierge service
Hotel opening: Q1 2027
Reservations open: July 2026
Other Brach Addresses
- Brach Madrid
Brach Paris
