Fuelling the city’s groovers and shakers at Dubai Parks and Resorts from November 6th to 9th, Cupbop is set to take centre stage with a brand-new menu crafted exclusively for the festival, alongside exciting giveaways, merch, and more
Designed for music lovers on the move, the bold, flavour-packed lineup combines the brand’s signature Korean BBQ in a cup with limited-edition handheld creations, perfectly suited for concerts and outdoor events
Dubai : Since opening its first UAE branch this year, Cupbop has been tantalising taste buds across the city. Now, it’s ready to bring the energy to UNTOLD Dubai 2025, gracing Dubai Parks and Resorts from November 6th to 9th with fiery Korean flavours and a whole lot of personality. In between dazzling DJ sets and performances from headliners like Martin Garrix, Armin van Buuren, and Steve Aoki, guests can stop by the food truck, tuck into a mouthwatering special menu, browse merch, and soak up the unbeatable vibes.
The Cupbop craze started in 2013 with a single food truck parked on the streets of Salt Lake City, four recipes, and a dream. Founded by Junghun (Jung) Song and later joined by Dok Kwon, the self-proclaimed ‘crazy food truck guys’ quickly won the hearts of foodies across the US, including those of the Shark Tank judges. As Cupbop grows across the UAE, its UNTOLD Dubai debut signals the brand’s evolution into a festival favourite, with founder Jung flying in from the U.S. to create a menu designed for high-energy crowds and flavour-filled moments.
At the festival, foodies can dive into the new handheld collection, featuring over four inventive creations on sticks that make eating on the go easier than ever. Highlights include the playful K-Dawg, available in Fruity Pebbles, cheese, or Cheetos flavours, alongside the all-new OG Chicken Skewer and Panko Chicken Skewer, each served hot and bursting with bold Korean seasoning. Each delicious creation is finished with your choice of signature sauces, ranging from sweet (#1) to fiery (#10), with the fan-favourite secret sauce landing at a punchy #7.5.
Alongside these new festival exclusives, the food truck will serve Cupbop’s signature yellow cups, including favourites such as the DOUBLE BOP with two proteins, B BOP with bulgogi beef, KKO KKO BOP with BBQ chicken, ROCK BOP with tangy fried chicken, and MANDOO BOP with golden, crispy potstickers. Meanwhile, vegetarians can savour the stir-fried VEGGIE BOP or keep it simple with the NOODLE BOP. Visitors can grab a refreshing Korean soda, kick back on one of the bean bags by the truck, and soak it all in.
Adding to the fun, Cupbop’s mascot Hoya the tiger, always spotted rocking his signature sunglasses, will join the action with games, giveaways, and plenty of photo-worthy moments. Expect limited-edition merch, prizes, and that signature Cupbop energy that makes it the must-stop food truck at every big event.
With a store at Ibn Battuta Mall and Deira City Centre, a soon-to-open flagship in JBR, and now an electric pop-up at UNTOLD Dubai, Cupbop is turning up the heat in the UAE. With the new menu soon to roll out across UAE stores after the festival, Cupbop continues to prove why it’s a go-to choice for anyone craving flavour, fun, and a side of Seoul. Don’t miss the chance to grab your cup or skewer and join the Korean BBQ craze taking over Dubai.
When: November 6th to 9th
Where: UNTOLD Dubai, Dubai Parks and Resorts
Offer: Cupbop food truck with signature cups, Korean drinks, new menu items, merch, giveaways, and coupons
