Customers invited to share what Saudi Arabia means to them at Coffee Planet cafés in Hail and KAFD
Saudi Arabia : This Saudi National Day, Coffee Planet is inviting customers to celebrate the Kingdom through the memories, messages and everyday moments that make it feel like home.
As part of the celebrations on 23 September, Coffee Planet cafés in Hail and King Abdullah Financial District (KAFD), Riyadh, will be dressed for the occasion with Saudi flags and National Day decorations, creating a festive setting for customers to enjoy with friends and family.
At the centre of the celebration will be a Memory Board, where customers can leave a short message sharing their feelings, memories or pride for Saudi Arabia. The initiative will bring together personal reflections from visitors throughout the celebrations, creating a collective expression of what the Kingdom means to the people who live, work and spend time here.
Customers will also be invited to enjoy complimentary coffee and a dessert, adding to the relaxed National Day experience and giving visitors another reason to pause, gather and celebrate together.
The activation will take place at Garden Mall in Hail and KAFD in Riyadh, two locations that reflect the brand’s growing presence in the Kingdom.
For Coffee Planet, the National Day celebration is a natural extension of the role its cafés play in bringing people together, whether over a morning coffee, a catch-up with friends or a shared moment with family.
“Saudi National Day is about celebrating the Kingdom and the people who make it what it is,” said Allan Jones, Founder and Chairman of Coffee Planet. “We wanted to create an experience that gives our customers a chance to share their own memories and feelings of pride, while enjoying a simple moment together over coffee. It is a small gesture, but one that reflects the warmth and connection at the heart of the occasion.”
With Saudi Arabia’s coffee culture continuing to evolve, Coffee Planet has seen growing demand for premium specialty coffee and café experiences across the Kingdom.
“Saudi National Day is a proud moment for all of us at HB Brands and an opportunity to celebrate the Kingdom’s remarkable journey, its people, and its ambitions for the future,” said Abdullah Ihlaiel, Group Marketing & Business Development Director, HB Brands. “As Coffee Planet continues to grow in Saudi Arabia, our focus is not only on expanding the brand’s presence, but on building a meaningful connection with the communities we serve. We are proud to be part of this journey and to celebrate this special occasion together with our customers across the Kingdom.”
The celebration reflects the spirit of Saudi National Day 2026 and its theme, ‘Our Pride is in Our Nature’, while giving customers an opportunity to mark the occasion in a way that feels personal, social and rooted in community.
