The Middle East’s largest maternity, baby, and toddler event takes over The Arena Riyadh Venue from October 30th to 31st, featuring 150+ leading brands and free educational sessions, plus fun for the whole family.
Secure your early bird tickets before October 16th to enjoy up to 30% off tickets by clicking here.
Visitors can take advantage of up to 90% off designer names at The Baby Outlet, as well as accessing exclusive show-only deals from exhibiting brands
Riyadh : The countdown is on for Baby Expo Riyadh, the Kingdom’s first edition of the Middle East’s largest event for parents, parents-to-be, and families, which will debut from October 30th to 31st.
Set to welcome over 10,000 visitors across 7,000sqm at The Arena Riyadh, Baby Expo Riyadh, organised in collaboration with The Q App Saudi, will bring together over 150 leading baby, toddler, and maternity brands, expert-led education and workshops, entertainment for the whole family, and exclusive shopping experiences, all under one roof.
A Growing Nation
With nearly 1,5501 babies born every day in Saudi Arabia, and a population that has grown to almost 37.1 million, the need for accessible, trusted parenting resources has never been clearer. Furthermore, the Kingdom’s median age now sits at approximately 29.6 years, meaning a large portion of the population is already planning for their first child or raising a young family.
Ashleigh Lloyd, Co-Founder, The Baby Expo, said: “Following the success of its Dubai editions, the first Saudi expo will connect a whole community of mums, dads, and parents-to-be, providing them with the support network they need for their journey through parenthood.
“Aligned with Saudi Arabia’s Vision 2030, Baby Expo Riyadh supports family wellbeing and maternal health, offering expert-led sessions, hands-on learning, and resources for parents navigating pregnancy, early childhood, and beyond.”
What Parents Can Expect
The Baby Expo Riyadh 2025 is the ultimate place to learn, connect, and discover, with the Main Stage powered by Aveeno Baby® and Johnson’s Baby® at the heart of the event. Providing two full days of back-to-back expert-led content, visitors can expect workshops, panel discussions, expert education, and live interviews with some of the Kingdom’s leading parenting influencers.
Bringing together a curated lineup of leading professionals from across the region, visitors can access practical advice and guidance on a wide range of topics, including newborn care, pre- and post-natal health and wellbeing, baby nutrition and feeding, sleep training, developmental milestones, and positive parenting techniques.
Experts and motherhood influencers, including Raghda Sadiq, Aya Fawzy, Joory Almothna, Dr. Samiyah Al-Otaibi, Azza Yasin, Bayan Al Jifri, and Layal Fayad, will be on hand to answer questions and provide practical, actionable advice for parents and parents-to-be.
Discover over 150 leading baby, toddler, and maternity brands, including new names making their debut in Saudi Arabia, showcasing the latest in strollers, cribs, clothing, maternity essentials, toys, smart gadgets, and more. Visitors can also stop by the Baby Outlet, which will be offering up to 90% off designer names, access to exclusive show-only deals, and free goodies from participating brands and partners.
Other highlights include the Babyshop Stroller Track, where parents can test-drive the latest models and compare comfort, safety, and usability before making a purchase. Meanwhile, the Kids’ Entertainment Area will be packed with interactive activities, live sessions, and hands-on fun, keeping little ones happy and engaged throughout the event.
In addition to offering a haven for families, The Baby Expo Riyadh will also serve as a hub for industry professionals to network with top buyers, distributors, and global brands. The Expert Education Stage will host NextGen Talks, a dynamic platform where global and regional industry leaders discuss the trends and challenges set to shape the future of the mother, baby, and toddler sector across the Kingdom and wider MENA region.
In collaboration with leading brands in the baby, mother, and toddler industries, The Baby Expo Riyadh presents an impressive lineup of partners, including Main Stage sponsors Aveeno Baby® and Johnson’s Baby®, Platinum Sponsors Mumzworld and Toddies, Baby and Parenting Partner Babyshop, Gold Sponsor First Cry, and Silver Sponsor Mothercare. The event is also held in collaboration with community partners the Q App Saudi and Mommies Club.
Only a few early bird tickets remain – Make sure to grab yours before Thursday, October 16th to save up to 30%.
When: Thursday, October 30th from 2pm to 11pm, and Friday, October 31st from 4pm to 12am
Where: The Arena Riyadh
Offer: Access to a comprehensive range of leading brands’ latest products and innovations, alongside invaluable educational resources provided by experts in the field of mothers, babies, and toddlers
Early Bird Tickets:
Early Bird 1-Day Ticket = SAR 30
Early Bird 2-Day Ticket = SAR 50
Early Bird Goody Bag 1-Day Ticket = SAR 160
Early Bird Goody Bag 2-Day Ticket = SAR 180


