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By Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE) As Dubai Shopping Festival concluded its 31st edition, it offered more than a seasonal celebration or a set of impressive statistics. It provided a living case study in how cities can design festivals that are economically powerful, culturally inclusive and operationally resilient — while remaining relevant to how people actually live today. Lessons from Dubai Shopping Festival Citywide festivals are no longer defined by a single venue, headline event or moment of spectacle. They are complex, multi-layered platforms that sit at the intersection of retail, tourism, culture, public space…














