Dammam : The Eastern Province welcomes visitors during the winter season with a tourist and cultural experience that transcends its expansive beaches, revealing a vibrant face that blends the essence of authenticity with the radiance of modernity, in a captivating winter atmosphere that makes it one of the most prominent destinations in Saudi Arabia’s winter season 2026.
On the shores of Lake Saihat, the “Global City” emerges as a vibrant celebration of multiculturalism, where art, commerce, and entertainment intertwine in an experience where the stories of different peoples resonate. This seasonal destination serves as an open invitation to discover beyond the seas, while the “Festival of Lights” glows with lanterns inspired by the world’s civilizations, transforming evenings into a captivating visual journey.
In Al-Khobar, the Museum of the Good Old Days opens its doors to take visitors on a journey through time spanning more than half a century, reviving details of simple Saudi life through more than 10,000 original artifacts. From the “Childhood Memories Library,” showcasing cartoons from the 1970s, to the “Old Shop,” recreating a traditional grocery store with its classic products, and the “Old House,” reflecting the features of a traditional majlis (gathering place) and the heritage of our ancestors, the experience is brimming with warmth and nostalgia.
The story expands with the Ithra Winter Season, which transforms the King Abdulaziz Center for World Culture into an open space for discovery and inspiration, extending until April 2026. Visitors don’t just experience an art exhibition; they enter a world where art intertwines with society, interactive workshops coexist with musical performances, and halls and corridors become vibrant platforms that tell stories of creativity from multiple perspectives.
Art also shines with the comedy show “Stop” by Mina Nader, taking place on January 10th. This special version, designed specifically for the Eastern Province audience, offers an evening that blends laughter and reflection, adding a warm, human dimension to the winter scene. For those seeking interaction and movement, “Challenge Night” awaits, a fun social experience running until January 30, 2026. Bringing young people together in an atmosphere of fun and collaboration, from group games to creative challenges, the night transforms into a space for creating memories, building new friendships, and a unique experience that redefines entertainment as a vibrant connection between people.
And for lovers of cultural markets, El Mercato Market takes visitors on a journey to Spain from January 12 to 31. Here, colors, rhythms, and aromas converge in a market celebrating art, cuisine, and handicrafts. Live performances add a vibrant rhythm to the scene, while authentic Spanish flavors whet the appetite for the experience, blending the Saudi spirit with the Mediterranean atmosphere in a unique tableau that evokes travel without leaving the premises. These events are part of the Saudi Winter program under the slogan “Winter Live”, launched by the Saudi Tourism Authority to include major destinations, including the Eastern Province. The program offers an “exceptional events schedule” that reveals the most prominent tourist seasons and distinctive activities, all details of which can be viewed through the “Spirit of Saudi Arabia” platform.
