The new showroom will showcase the all-electric Lotus Eletre alongside the Lotus Emira, both highlighting cutting-edge, sporty designs and outstanding performance features.
After a 14-year absence from the Saudi market, this launch comes after the strategic partnership announced in March 2024 between Wallan Trading and Lotus
RIYADH-: Wallan Trading Company has announced today the opening of the first Lotus showroom in Riyadh, Saudi Arabia. Fahad Al-Wallan, Chairman of Wallan Holding, attended the event, alongside Hamza Barakat, Head of Operations for the Middle East, Africa, and India at Lotus. Esteemed officials from both companies were joined by guests, customers, and media representatives at this significant launch.
The showroom is strategically located at I MALL luxury cars on the Northern Ring Branch Road. It offers a range of services, including personalised vehicle customisation to meet customers’ unique preferences.
Spanning 900 square meters, the showroom will feature the all-electric Lotus Eletre and the dynamic Lotus Emira. Both models feature cutting-edge sporty designs and outstanding performance capabilities, offering customers a unique opportunity to explore the Lotus product lineup. Previously, Wallan Trading Company had introduced these models at Via Riyadh, an esteemed event during the Riyadh International Entertainment Season, and at the Riyadh Luxury Car Show, where they attracted significant interest from visitors and luxury car enthusiasts alike.
Fahad Al-Wallan, Chairman of Wallan Holding Company, said: “The opening of the first Lotus showroom in the Kingdom marks a significant milestone in Wallan Trading’s ambitious expansion strategy for the Lotus brand. This initiative delivers exceptional support to luxury sports car enthusiasts through an expanding network of sales and service centers, beginning in Riyadh and soon extending to Jeddah, Dammam, and other key regions across Saudi Arabia”.
“Wallan Trading Company is actively aligning itself with the transformative changes that Lotus is bringing to the industry, confidently preparing to navigate future challenges and advancements. This strategy not only underscores the company’s commitment to quality but also reflects the Kingdom’s dedication to environmental sustainability and its objectives to reduce carbon emissions, in line with the goals of Saudi Vision 2030, the Green Saudi Strategy, and the principles of a circular economy.” He added.
This launch follows the announcement in March 2024 of a strategic partnership between Wallan Trading and Lotus, the leading global intelligent and luxury mobility provider built on solid foundations and a rich heritage. Under this partnership, Wallan Trading became the authorised distributor of the Lotus brand in Saudi Arabia, marking Lotus’s return to the Saudi market after more than 14 years.
Dan Balmer, President & CEO of Lotus Cars – Asia Pacific, Middle East & Africa, said: “This flagship showroom represents a significant milestone for Lotus Cars in Saudi Arabia. We are confident that our state-of-the-art lineup will exceed our customers’ expectations in the Kingdom and help us drive growth in this ever-evolving luxury market.”
Hamza Barakat, Head of Operations at Lotus – Middle East, Africa, & India, said: “Lotus’s re-entry into the Saudi market presents an exciting opportunity to highlight the brand’s innovative designs and state-of-the-art technologies. We take pride in our ongoing collaboration with Wallan Trading. Together, we are committed to ensuring our customers receive the exceptional service they deserve, making their purchasing journey smooth and enjoyable”.
It is worth mentioning that Wallan Holding, through Wallan Investment Company, is a key shareholder in Lotus, which has been listed on the NASDAQ Stock Exchange last year. Lotus is renowned for its expertise in developing and manufacturing luxury electric vehicles, energy management solutions, electric motors, electronic control systems, smart driving technology, and advanced manufacturing techniques.
