TWG Tea Gallery Opens at Singapore Changi Airport as the Brand’s Largest Global Flagship
TWG Tea Gallery has opened at Singapore Changi Airport Terminal 3, introducing the luxury tea brand’s largest global flagship and a new concept in luxury travel retail. Spanning 2,700 square feet beneath a 23-foot-high ceiling, the destination brings together a tea boutique, curated accessories, bespoke gifting, takeaway tea and tea-infused gourmet creations. It also houses the first-ever TWG Tea Museum, featuring a collection of antique tea wares and Russian samovars. Open around the clock, the flagship reinforces Singapore’s importance to TWG Tea and its continued investment in international travel retail.
TWG Tea Gallery Sets a New Benchmark in Luxury Travel Retail
Designed as an immersive expression of the brand’s craftsmanship and savoir-faire, TWG Tea Gallery invites travellers to explore rare harvests, distinctive blends and the traditions associated with tea. Its location within one of the world’s leading aviation hubs provides an opportunity to introduce the brand’s offerings to international travellers.
The flagship brings together several elements of the TWG Tea experience in one space. Visitors can explore the Tea Boutique, browse tea accessories, discover bespoke gifting options and purchase freshly prepared takeaway beverages and gourmet products.
A striking tea wall displaying more than 1,200 tea tins anchors the interior, creating a prominent visual feature within the boutique. Above, a soaring ceiling and carefully considered design elements establish a setting that connects tea’s cultural history with contemporary luxury retail.
The opening also introduces exclusive creations developed specifically for Changi Airport, including Grand Voyage Tea, the Singapore Surprise Gift Set and a selection of tea-infused macarons, chocolate bonbons, ice cream and sorbet.
TWG Tea Museum Celebrates Centuries of Tea Heritage
A collection of antique tea wares and samovars
One of the defining features of TWG Tea Gallery is the TWG Tea Museum, which showcases more than 170 antique tea wares and decorative objects spanning different cultures and eras. The collection also includes more than 50 antique Russian samovars dating from the 17th to the 20th centuries.
The pieces have been personally curated by the brand over the past 15 years from around the world. Together, they offer visitors an opportunity to explore the craftsmanship, artistic traditions and cultural exchanges that have shaped tea throughout history.
Among the highlights are Yixing clay teapots, valued for their craftsmanship and provenance and traditionally marked by their makers. The collection also includes Chinese and Western tea wares that illustrate changing approaches to form and decoration from the 18th century to the present day.
Blue-and-white ceramics reflecting Chinese-Islamic artistic exchange sit alongside porcelain that was once prized in Europe as “white gold”. These objects demonstrate how tea traditions travelled across cultures, influencing the objects, designs and rituals associated with its consumption.
The museum’s Russian collection adds another dimension to the experience. Its more than 50 antique samovars include notable 19th- and early-20th-century examples from the celebrated workshops of Tula and beyond. Pieces associated with makers such as the Batashev and Shemarin brothers carry distinctive hallmarks that attest to their provenance and craftsmanship.
Design inspired by the global journey of tea
The museum’s narrative continues throughout the flagship’s architecture. A hand-painted ceiling depicting a luminous world tea map serves as the space’s defining design feature.
Through intricate motifs and rich colours, the ceiling traces tea’s global journey and creates a visual connection between the museum collection and the contemporary retail environment. Its design reinforces the idea of tea as a product shaped by journeys, cultural exchange and generations of craftsmanship.
For travellers passing through Changi Airport Terminal 3, the combination of historical objects, architectural details and contemporary retail creates an experience that extends beyond a conventional boutique visit.
TWG Tea Gallery Introduces Exclusive Creations for Singapore
Grand Voyage Tea celebrates the flagship opening
Among the new offerings is Grand Voyage Tea, created to celebrate the opening of TWG Tea Gallery and available as an exclusive edition. Presented in the brand’s Grand Mode Tea Collection packaging, the design echoes the world tea map depicted on the flagship’s ceiling.
Inspired by Singapore as a crossroads of cultures and journeys, the refined whole-leaf green tea features notes of golden orchard fruits, pink rose petals, mallow blossoms and warm spices.
Travellers can purchase Grand Voyage Tea as packaged tea or enjoy it freshly prepared, either hot or iced, at the Takeaway Tea counter.
The flagship also introduces the Singapore Surprise Gift Set, which brings together three signature and exclusive blends: Singapore Breakfast Tea, Silver Moon Tea and 1837 Black Tea.
Beyond these special releases, visitors can explore TWG Tea’s collection of more than 1,000 single-estate harvests and exclusive tea blends, alongside travel-exclusive gifts, tea accessories and tea-infused gourmet products.
Tea-Infused Ice Cream and Sorbet for Travellers on the Move
A further highlight of TWG Tea Gallery is its Takeaway Ice Cream and Sorbet concept, bringing the brand’s tea gastronomy to travellers seeking convenient options while on the move.
The exclusive creations include Pandan Gula Melaka & Coconut Tea Ice Cream and Soursop & Temi FTGFOP1 Sorbet. These flavours combine local inspiration with the brand’s focus on tea-infused gourmet experiences.
The offering also includes tea-infused macarons and chocolate bonbons. Among the exclusive creations are the Mango Macaron with Alfonso Tea-Infused Chocolate Ganache and Pistachio Praline with Crème Brûlée Tea-Infused Royal Feuilletine Crisp.
These products expand the flagship’s offering beyond packaged tea and traditional takeaway beverages, giving travellers additional ways to discover the brand’s tea-inspired creations.
TWG Tea Gallery exclusive prices
The following products and prices are specified for TWG Tea Gallery at Singapore Changi Airport Terminal 3:
- Grand Voyage Tea: S$45.87
- Singapore Surprise Gift Set: S$89.91
- Takeaway Tea: S$8.50 for 450ml
- Tea-infused macarons and chocolate bonbons: S$2.29 each
- Tea-infused ice cream and sorbet: S$6.50 for a single scoop or S$10 for a double scoop
These offerings are available exclusively at the TWG Tea Gallery location.
TWG Tea and Changi Airport Share a Vision for Travel Retail
Taha Bouqdib, President and CEO of V3 Gourmet and Co-Founder of TWG Tea, described the gallery as the brand’s most definitive expression to date. He said the flagship brings together the past, present and future of tea through an immersive experience celebrating its stories, traditions and artistry.
Bouqdib also highlighted Singapore’s importance to TWG Tea since its founding, noting the significance of presenting the brand’s largest global flagship at Changi Airport.
Hung Jean, Managing Director of Airside Concessions at Changi Airport Group, said the airport was proud to host TWG Tea’s largest flagship and its first-ever tea museum. She highlighted the exclusive creations developed for Changi Airport, including Singapore’s only tea-infused ice cream and sorbet concept, and described the gallery as an immersive journey through the heritage, artistry and culture of tea.
The partnership brings together TWG Tea’s luxury retail and gastronomy concepts with Changi Airport’s role as an international travel hub. The flagship offers visitors an opportunity to discover a Singapore-associated brand through products and experiences created specifically for the airport.
TWG Tea Gallery Supports the Brand’s Global Expansion
The opening reinforces Singapore’s strategic position within TWG Tea’s international network and reflects the brand’s continued investment in travel retail as a pillar of global expansion.
TWG Tea is extending its presence across airports, luxury hotels and cruise lines worldwide, bringing its retail and gastronomy concepts to major travel destinations. Recent openings in Saudi Arabia and Mongolia, alongside continued growth in cities including Seoul, London and Kuala Lumpur, demonstrate the breadth of its international footprint.
Looking ahead, the brand plans to pursue purposeful, experience-led growth across key destinations in Asia, Europe and the Middle East as it approaches its 20th anniversary in 2028.
With its museum collection, exclusive tea creations, gourmet takeaway concept and distinctive architectural design, TWG Tea Gallery brings together the brand’s heritage and contemporary retail ambitions in one destination. Its opening at Singapore Changi Airport Terminal 3 marks a significant milestone in the company’s international development while creating a new space for travellers to discover the art and culture of tea.
Ahmed Abdul Wasey
Managing Editor, Eat ‘N Stays
Ahmed Abdul Wasey is the Managing Editor in Eat ‘N Stays, overseeing all editorial coverage of travel, hospitality, and food across Saudi Arabia and the wider Gulf region. He sets the publication’s editorial direction and reviews coverage across hotels, restaurants, tourism, cruise, and industry news before it publishes.
Have a story tip, correction, or question about our coverage? Reach Ahmed directly at pr@eatnstays.com.
