ADEC powers total wellness initiative in line with UAE’s National Wellbeing Strategy
Abu Dhabi, UAE-: Abu Dhabi Entertainment Company (ADEC), part of the Mubadala Investment Company, is proud to power “WE ACTIVE”, a dynamic weekend initiative at ACTIVE Al Maryah Island that redefines wellness by offering a holistic approach to health and well-being. As part of ADEC’s strategic goals to diversify its wellness offerings, WE ACTIVE moves beyond traditional fitness programmes to embrace total wellness—addressing physical, mental, and social health in an inclusive and engaging environment.
With a mission to inspire healthier lifestyles and foster stronger community connections, WE ACTIVE aims to create a transformative experience for residents and visitors alike. Through curated weekend activities, the initiative encourages individuals to embrace a balanced lifestyle, offering enriching experiences that cater to all aspects of wellness.
Empowering Wellbeing: A Strategic Alignment with the UAE’s Vision
WE ACTIVE aligns seamlessly with the UAE’s National Strategy for Wellbeing 2031, which aims to position the country as a global leader in quality of life. Launched under the guidance of H.H. Sheikh Mohammed bin Rashid Al Maktoum, the strategy focuses on enhancing individuals’ well-being through initiatives that promote healthy lifestyles, mental wellness, and positive thinking.
Speaking on the importance of the initiative, Noura Al Hammadi, General Manager of ADEC, stated: “The UAE is committed to creating a society that prioritises the well-being of its people. Through WE ACTIVE, we are not just offering activities but fostering a culture of wellness that resonates with the strategic objectives of the National Strategy for Wellbeing 2031. This programme is a testament to our belief in the power of community engagement to inspire healthier lifestyles.”
The strategy outlines 14 key components and nine strategic objectives aimed at strengthening family ties, improving the quality of life in cities, and enhancing people’s overall well-being. WE ACTIVE embodies these goals by creating a space where individuals can engage in activities that promote physical fitness, mental clarity, and social interaction.
A Commitment to Community: Powered by Visionary Sponsors
WE ACTIVE’s success is made possible through the support of forward-thinking sponsors who share the vision of a healthier, more connected community:
- Powered by ADEC: Driving positive community engagement through innovative wellness initiatives.
- Brought to you by Al Maryah Island: A hub of lifestyle innovation, providing the perfect setting for WE ACTIVE’s weekend activities.
- With the support of Solutions+ and Strata: Embodying progress and creativity, these partners help bring unique and inspiring experiences to the programme.
Together, these sponsors have created an environment where residents and visitors can connect, grow, and thrive. From high-energy fitness classes to mindful moments and creative workshops, WE ACTIVE offers something for everyone.
Insights on Community Wellness and New Year Resolutions
A recent YouGov survey of 1,006 UAE residents highlights the importance of wellness initiatives like WE ACTIVE. The survey revealed that physical fitness is a top priority for 2025, with 58% of respondents identifying it as their primary resolution. Additionally, managing finances (52%) and spending more time with family and friends (50%) ranked highly among goals for the new year.
The data also shows that women are more likely than men to prioritise health and travel, with 62% of women planning to improve their physical fitness in 2025 compared to 56% of men. These insights underscore the relevance of WE ACTIVE’s offerings, which cater to diverse community needs and preferences.
Registration and Participation
Many activities require prior registration, and participants can register through the ACTIVE Al Maryah website. Family-friendly and free-entry events ensure accessibility for diverse audiences.
To celebrate the launch of WE ACTIVE, all activities will be free throughout January, ensuring that everyone has the opportunity to embrace a healthier lifestyle and explore the full range of offerings.
