The Philippines has made waves in the global tourism scene, securing the prestigious title of Best Beach Destination – World Level at the International Travel Awards (ITA) 2024. Announced at the ITA Gala Ceremony on September 28 at the Westin Dubai Mina Seyahi Beach Resort & Marina, this victory reinforces the Philippines as a must-visit destination for beach lovers and luxury travelers across the globe.
This award signifies more than just picturesque coastlines and pristine waters; it reflects the Philippines’ dedication to offering purposeful and meaningful journeys—ones that harmoniously integrate stunning natural landscapes with rich cultural traditions, diverse culinary offerings, and the renowned warmth of the Filipino people. As noted by Philippine Department of Tourism Secretary Christina Garcia Frasco, “The past two years have marked a period of tremendous growth and transformation for the Philippines. Guided by the leadership of President Ferdinand R. Marcos Jr., we have focused on elevating our tourism through substantial improvements in infrastructure, enhanced connectivity, and a strong emphasis on sustainable and inclusive tourism.”
The tourism chief emphasized the country’s identity as a premiere destination is shaped by its natural beauty and the rich, immersive experiences it offers. “Our islands are not just scenic spots; they tell stories of our heritage, cuisine, and traditions,” noted Secretary Frasco. She highlighted that visitors do not simply explore the beaches—they get to taste local flavors, engage with communities, and experience cultural performances that capture the essence of the Philippines, providing a truly authentic and world-class experience
Now crowned as the World’s Best Beach Destination, the Philippines extends an open invitation to travelers seeking both adventure and relaxation. Whether it’s exploring the hidden coves of El Nido, diving among shipwrecks in Coron, or riding the famous surf breaks in Siargao, the Philippines offers a world of natural wonders ready to be discovered.
The world’s best beaches are waiting. Experience the beauty, warmth, and magic of the Philippines—one unforgettable island at a time.
