Riyadh-– From 21 to 23 May 2024, the second edition of The SaudiFood Show will be held in Riyadh. The largest trade show in Saudi Arabia, dedicated to food, beverages and hospitality. Led by Business France and under the Taste France banner, the France Pavilion will proudly represent the country’s colours, with 20 exhibitors, aiming to shine on the Middle East food and beverage market.
The SaudiFood Show is more than just a trade show, it is a must-have platform for the food and catering industry, offering professionals a unique opportunity to gain a foothold in the Saudi market and expand their network.
The 2024 edition will mark France’s first appearance at the show. Under the colours of Taste France, 20 French exhibitors will have the opportunity to showcase their products and know-how in various sectors. The Business France stand will be welcoming visitors with delicacies, as well as distributing flyers featuring the Pavillon France exhibitors’ catalogue. Over the three days of the exhibition, a rich and diverse selection of French products will be on offer, including dairy products, confectionery, pastries, jams and soft drinks. The France Pavilion will be located in the Riyadh exhibition centre, in Hall 3, at the G3-26 / G3-34 and G3-42 blocks. In collaboration with AANA – Nouvelle Aquitaine, which is our regional partner for this event.
As of now, visitors can discover the products in the Business France marketplace: French Pavillon – SaudiFood Show Riyad 2024 (businessfrance.fr).
The French offer: a response adapted to Saudi needs
Faced with the challenges of climate and geography, Saudi Arabia imports 80% of its food requirements, particularly meat, fruit, wheat, cereals and rice. The increase in customs duties since June 2022 shows a desire to boost domestic production. In this context, the French offer stands out for its quality, traceability and unique know-how.
France, a pioneer in agri-food, offers a range of products that meet the strictest international standards. French food exports totalled €52 billion in 2022, reflecting international confidence in these products. Products of French origin stand out for their quality, diversity and authentic taste, reflecting the French culinary know-how recognised around the world.
The added value of the French offer also lies in its adaptability. French companies are well aware of the challenges and needs of the evolving Saudi market, and are able to offer customised solutions. Whether halal products, organic products or products adapted to specific diets, the French offer is flexible and innovative to meet the specific demands of the Saudi market.
By participating in the SaudiFood Show 2024, the France Pavilion highlights this added value, offering Saudi professionals the opportunity to discover and appreciate the richness and quality of the French agri-food offering, a true ambassador of French excellence around the world.
