Dubai – -: The Saudi Tourism Authority and Noon signed a memorandum of understanding; This is in the Saudi pavilion and on the sidelines of the Arabian Travel Market (ATM) exhibition, which will be held in Dubai from May 6 to 9, 2024. The memorandum aims to discuss ways of cooperation, improve customer experience, and launch promotional campaigns to attract more tourists to Saudi Arabia.
The memorandum of understanding includes developing Noon’s booking engines, providing exclusive offers and packages, reselling tickets to its customer base in the Gulf region and the State of Egypt, and using specialized promotional channels to reach the target segments and groups.
Noon, a leading company in the field of e-commerce, is considered one of the most important companies in its field at the regional level, and is headquartered in the city of Riyadh. It has developed its digital, smart and interactive system to provide various products and services, and its entry into the field of entertainment and tourism is a qualitative addition to the company and the sector.
This memorandum comes within the framework of the efforts and keenness of the Saudi Tourism Authority; To conclude agreements and cooperate with major bodies, entities and companies, in addition to empowering its partners from the private sector inside and outside the Kingdom, in order to attract tourists and promote tourist destinations, and discover the homeland of authentic Arab hospitality, natural, climatic and cultural diversity, and the most important tourist attractions and archaeological sites, in addition to the qualitative and international events that It is held around the Kingdom throughout the year.
