Dubai – -: The Saudi Tourism Authority and Majis Investment Company signed a memorandum of understanding; This is in the Saudi pavilion and on the sidelines of the Arabian Travel Market (ATM) exhibition, which will be held in Dubai during the period from 6 to 9 May 2024. The memorandum aims to develop unique tourism experiences for the target segments in the Gulf Cooperation Council countries and launch joint digital campaigns to attract tourists to visit Saudi Arabia. .
The memorandum of understanding includes developing unique tourism experiences, including specialized Saudi cooking courses, and trips to factories or restaurants. These experiences will be designed to suit the specific needs and interests of the target sectors in the GCC countries and will be promoted through various marketing channels.
Majis is the leading restaurant company in the Kingdom, and its focus is on attracting and operating the best restaurants throughout the region and the Middle East with the help of its partners from all over the world.
This memorandum comes within the framework of the efforts and keenness of the Saudi Tourism Authority; To conclude agreements and cooperate with major bodies, entities and companies, in addition to empowering its partners from the private sector inside and outside the Kingdom, in order to attract tourists and promote tourist destinations, and discover the homeland of authentic Arab hospitality, natural, climatic and cultural diversity, and the most important tourist attractions and archaeological sites, in addition to the qualitative and international events that It is held around the Kingdom throughout the year.
