Dubai –: Today, the Saudi Tourism Authority opened Saudi Arabia’s participation in the Arabian Travel Market exhibition in Dubai (ATM), which runs from May 6 to 9, 2024 and is considered one of the most important regional tourism forums in the region, amid a remarkable presence from the Saudi Tourism Authority and more than 72 partners of the Saudi tourism system, representing tourist destinations, hotels, airlines and tour operators; This is in order to highlight the achievements and ambitions of the Saudi tourism sector, empower current partners, and conclude more strategic partnerships.
The Saudi Tourism Authority is also preparing to launch the Saudi Summer Programme. To highlight Saudi Arabia as a tourist destination throughout the year, due to its climatic and natural diversity, wide options and rich agenda, as well as to highlight the unique summer destinations with their charming nature and cool atmosphere in the Asir, Taif and Al-Baha highlands, in addition to the moderate climate on the Red Sea and the city of Jeddah, with a momentum of recreational and cultural activities and events. And sports, including the Electronic Sports World Cup, which kicks off in Riyadh next July, in addition to the various offers and packages that travel enthusiasts are anticipating.
On this occasion, Mr. Fahd Hamid Al-Din, CEO and member of the Board of Directors of the Saudi Tourism Authority, said: “Our participation this year in the Arabian Travel Market exhibition comes at a time when Saudi tourism is witnessing the achievement of a series of achievements and records, including reaching 100 million visits last year, as witnessed by The first quarter of this year saw an increase in the number of tourists coming to the Kingdom compared to the same period of the previous year.” The CEO of the Saudi Tourism Authority added, “Through this participation, we seek to meet with our partners and empower them, strengthen supply chains in the private tourism sector, and hold many meetings in order to Highlighting the enormous investment opportunities offered by the sector, and signing a number of new strategic partnerships.”
The Saudi Pavilion has witnessed a large turnout since the launch of the Arabian Travel Market exhibition, during which visitors interacted with the most important holdings of the Saudi Professional League Museum, the virtual bicycle race in the Asir Heights, and a number of smart screens that include an interactive map of destinations, sites, landmarks, and international and specific events around the Kingdom. The pavilion patrons also enjoyed the arts, melodies, fashions and Saudi taste. Which is linked to Arab authenticity and reflects the richness, cultural, heritage and historical diversity.
