AlUla -: The Royal Commission for AlUla (RCU) has officially launched its logo and identity, reimagined to keep pace with its ambitious development plans, the goals of Saudi Vision 2030, and long-term mission to deliver AlUla’s comprehensive and sustainable regeneration.
The brand has been developed in line with RCU’s multi-year strategy for AlUla which will further boost awareness of its central role within the region’s development while continuing to deepen its partnership with the community and residents of AlUla.
Embodying the deep-rooted identity of AlUla as a crossroads for civilisations and a hub for the ancient culture and heritage of northwest Arabia, the logo features lines in the upper part to the right indicating growth and progress, while three lines from the bottom indicate the natural and cultural landscape of AlUla.
RCU reaffirms its dedication to fostering comprehensive development, developing AlUla into a thriving ecosystem across various sectors, including arts, heritage, culture, nature, sports, and innovation. This vision aligns with the objectives of Saudi Vision 2030, leveraging the region’s rich cultural heritage alongside its natural wealth. RCU is committed to involving the vibrant community of AlUla in this journey, preserving its legacy, and shaping a prosperous future that supports national aspirations.
RCU’s identity is launched amid the regeneration of the cultural landscape of AlUla through its first masterplan “Journey Through Time” and enhancement of the quality of life of residents and comprehensive development through the second masterplan, “Path to Prosperity”.
