LuLu Group, the region’s leading retailer, launched Taste New Zealand week, the ‘Made with Care’ government campaign, with an inaugural celebration at LuLu, Diplomatic Quarter, Riyadh on Sunday, the 25th of February.
The event, organized in collaboration with New Zealand Trade and Enterprise (NZTE), brought the unique flavors and premium quality of New Zealand products to LuLu Hypermarkets in Riyadh, Jeddah, Yanbu, and Dammam.
Attendees had the opportunity to taste and experience the flavors of New Zealand’s premium food and beverage items on the inauguration day. The showcased products spanned across dairy, honey, meat, and produce categories, reflecting the diversity and excellence that New Zealand is known for in the global food industry.
The second event of it’s kind in the Kingdom, Taste New Zealand Week 2024 will showcase the products of seven distinguished New Zealand brands, including Egmont Honey, Fonterra, Mānuka Doctor, Rockit™ apple, Silver Fern Farms, Wattie’s, and NIG Nutritionals.
The event aimed to highlight the special connection that New Zealand producers have to their land and sea, focusing on a relationship founded on care and respect for nature.
Joel Sims, New Zealand’s Trade Commissioner for Saudi Arabia, Bahrain, Oman and Kuwait said,
“We are delighted to partner with Lulu Hypermarkets for Taste New Zealand week, celebrating New Zealand food and beverage in stores and online.
At Lulu you’ll find a diverse selection of Kiwi products. These products though different, have a few things in common. They are all premium quality, crafted with passion and care, and meet the highest standards of food safety and sustainability, and of course, they are delicious!”
LuLu Hypermarket, known for providing a wide range and exclusive selection of products from around the world, showcased premium New Zealand products to their customers. Shehim Mohamed, Director of Lulu Hypermarkets in Saudi Arabia, commented on the positive reception:
“LuLu’s direct imports from New Zealand have tripled in the last year. We have about 310 articles, from 40 brands, and boast sales of over 50 million on the LuLu floor in Saudi Arabia.
New Zealand products like Manuka Honey, have made inroads into Saudi homes thanks to exemplary partnered efforts between the New Zealand Embassy and LuLu Hypermarkets”
The event continues till the 2nd of March with daily in-store activities at
Lulu Hypermarket, Diplomatic Quarter, Riyadh
Lulu Hypermarket, Al Yasmin, Riyadh
Lulu Hypermarket, Marwa, Jeddah
Lulu Hypermarket, Yanbu, Ad Dariyyah Al Fahad
Lulu Hypermarket, Al Rayyan, Dammam
Sample featured New Zealand brands across these 5 locations on:
26th February to 29th February: Between 6 pm – 9 pm
1st – 2nd March: Between 10 am – 1 pm and 6 pm – 9 pm
