Riyadh- – Tanmiah Food Company (TADAWUL: 2281, “Tanmiah”) is a proud sponsor of the highly acclaimed Top Chef program for the third consecutive year. As one of the leading Saudi-made halal poultry brands in the region, Tanmiah presented its range of high-quality products to a diverse audience of cooking enthusiasts and food lovers. This strategic sponsorship of Top Chef is an integral part of the Tanmiah 360 Marketing Campaign, which is being released.
Top Chef, a widely recognized reality competition show brings together talented chefs to compete in culinary challenges, showcasing their skills and creativity. Broadcast on ‘MBC’ across the MENA region, the program captivates a broad audience reaching the majority of the Saudi population interested in cooking, entertainment, and recipes.
Tanmiah’s continued sponsorship of Top Chef perfectly aligns with its objectives of nurturing talents and supporting chefs with a diverse range of high-quality poultry options, inspiring culinary creativity, and the creation of unique dishes.
As a pioneer in the industry, Tanmiah is dedicated to offering innovative products, such as its recent range of Omega-3 chicken, a first-of-its-kind product in the GCC. This nutritious option caters to health-conscious consumers seeking premium poultry choices.
Their commitment to sustainability, including their eco-friendly packaging, earned them the prestigious ‘Product of the Year-2023 (GCC)’ award. These innovations and sustainability practices align well with the show’s values and promote responsible practices to the audience.
“As a trusted Saudi brand, Tanmiah has firmly established itself as a household name in the region, and our continued sponsorship of the Top Chef program for the third consecutive year reflects our unwavering commitment to culinary excellence, innovation, and creativity, and further solidifies our position as the perfect cooking companion and the go-to brand for high-quality halal products.” said Zulfiqar Hamadani, Group CEO of Tanmiah Food Company, on the strategic partnership with Top Chef.
Hisham Fakhoury, Content Solutions Lead at MBC Media Solutions added: “We extend heartfelt thanks to Tanmiah Food Company, our proud sponsor for the third year running. Their commitment to premium quality poultry perfectly enhances our mission to spotlight culinary excellence on Top Chef. With their support, we deliver an outstanding culinary experience while championing a sustainable, healthier food scene. This collaboration underscores the significance of mindful food choices, aiming to create a positive impact on both the environment and community well-being”.
Marcos Delorenzo, CEO of ADC (Tanmiah Poultry’s Division) complements: “Being a partner with Top Chef Program gives Tanmiah’s consumers the opportunity to get inspired by the very special dishes being prepared by the top chefs using our high-quality chicken products, in which we encourage them to release their inner chef & surprise their families with creative recipes & amazing taste everyday”.
“Our participation with Top Chef is not merely a presentation of Saudi’s & the Arab world’s rich culinary traditions; it is a strategic alignment with Saudi Vision 2030 and a great initiative to showcase the potential of the halal food industry to the whole world.” Reinforced by Ahmed Osilan, Executive Board Member & Managing Director of Tanmiah Food Company.
Tanmiah New Marketing Campaign
Tanmiah has recently launched its brand equity campaign “Growing for Tomorrow” with a 360-marketing approach, in which the brand team is utilizing the different means of communication as TV, Outdoors, In-store, Digital, PR & On-ground activations.
For over 60 years, Tanmiah has maintained a commitment to quality, innovation, and sustainability, reinforcing its reputation as a leader in the food production sector. This longstanding tradition of excellence aligns with the principles of Saudi Vision 2030.
