Jubail : Alfa, one of the region’s largest and fastest-growing restaurant operators, has announced the renovation of its Jubail branch of Steakhouse, along with the launch of Piattou. This unique dual-concept dining destination combines Steakhouse’s signature premium steaks with authentic Italian cuisine, offering guests a wider selection in a family-friendly atmosphere.
The newly renovated restaurant welcomes locals, business travelers, families, tourists, and food enthusiasts seeking an exceptional experience that melds quality food with generous portions in a comfortable and sophisticated setting.
John Norotsky, CEO of Alfa, stated: “This development expands on a restaurant our guests already know and trust. By introducing Piattou, we are excited to create a truly exceptional dining experience in Jubail. At Jubail Steak House, we now offer even more variety without compromising what makes this location special. Whether it’s a perfect steak or authentic Italian dishes prepared correctly, there are now even more reasons to visit.”
Piattou emphasizes authenticity and quality, using premium ingredients and traditional Italian techniques. Dishes are prepared daily with care, adding an Italian warmth that enhances the Steakhouse experience.
While Italian cuisine has its own traditions regarding steaks, it is not the main focus, making Steakhouse the perfect partner. The Steakhouse remains dedicated to serving award-winning, carefully selected premium steaks, grilled on specialized equipment that brings out the natural flavor of each cut. The menu also features a diverse array of seafood, appetizers, signature salads, handcrafted burgers, sandwiches, charcoal-grilled chicken, and popular Steakhouse offerings, such as the soup and salad bar and delectable desserts. With warm welcomes and impeccable service, the revamped restaurant aims to provide added value with every visit.
“Our vision is clear,” John Norotsky added. “We want to offer our guests a rich experience centered around quality food, luxurious service, and a harmonious atmosphere. This renovation is meant to be your favorite destination—a gathering place for families where you will want to return time and again.”
With a contemporary design and a menu brimming with options, the Jubail branch merges the heritage of “Steakhouse” with the authenticity of “Piattou,” delivering an exceptional experience that unites the best of both worlds in one integrated destination.
